Sometimes, power comes from a less obvious place. This commercial shows exactly what we mean, by putting the spotlight on an unsung hero in the boxing ring.
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Agency: BBH, London
Creative Team: Simon Pearse, Emmanuel Saint M'Leux
Creative Directors: Matt Doman, Ian Heartfield
Executive Producer: Ruben Mercadal
Strategic Business Lead: Richard Stainer
Strategist: Edd Southerden
Team Director: Polly McMorrow
Team Manager: Stephen Jones
Additional Production: David Lynch, Georgina Kent
Creative Team: Simon Pearse, Emmanuel Saint M'Leux
Creative Directors: Matt Doman, Ian Heartfield
Executive Producer: Ruben Mercadal
Strategic Business Lead: Richard Stainer
Strategist: Edd Southerden
Team Director: Polly McMorrow
Team Manager: Stephen Jones
Additional Production: David Lynch, Georgina Kent
Production Company: Academy
Director: Jonathan Glazer
Producer: Simon Cooper
Production Manager: Bugs Hartley
Director of Photography: Barry Ackroyd
Visual Effects, Online: MPC, London
Telecine: John Claude, Dirty Looks, London
Editing: Paul Watts, The Quarry
Sound Mix, Design: Ed Downham, Johnnie Burn, Wave
Music: Peter Raeburn, Soundtree
Music recorded at Abbey Road Studios, London
Director: Jonathan Glazer
Producer: Simon Cooper
Production Manager: Bugs Hartley
Director of Photography: Barry Ackroyd
Visual Effects, Online: MPC, London
Telecine: John Claude, Dirty Looks, London
Editing: Paul Watts, The Quarry
Sound Mix, Design: Ed Downham, Johnnie Burn, Wave
Music: Peter Raeburn, Soundtree
Music recorded at Abbey Road Studios, London
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