Digital stuff of the day. GTI + Underworld -- Play the Road Official Video.

mediabistro.com

Volkswagen Golf GTI + Underworld have collaborated on a project that synchronises driving and music in real time. Play the road generates music via a phone app that's connected to the GTI's onboard computer, reading the driver's location and movements to compose music live.

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‘PLAY THE ROAD’
Client: Volkswagen

Agency: Tribal DDB
Producer: Lucy Westmore
Creative Director: Simon Poett
Creatives: Sam Turk & Paul Robbins
Production Company: B-Reel
Director: Anders Hallberg
Producer: Trine Pillay
DOP: Peter Riis
Editor: Walter Mauriot
Post House: Circus

‘PLAY THE ROAD: How We Reinvented Driving Music’
Director: Ed Sayers
Producer: Trine Pillay
DOP: Nick Rutter
Editor: Adam Buckmaster
Post House: Circus
Agency: Tribal DDB
Producer: Lucy Westmore
Creative Director: Simon Poett
Creatives: Sam Turk & Paul Robbins