Prankvertising of the day#2. Heineken | Carol Karaoke

via lbbonline.com

What if you were singing holiday carols to a few friends at a karaoke bar, when suddenly your performance became a concert broadcast before thousands on the Jumbotron at a professional basketball game, in Times Square and on the screens of nearly every New York City taxicab?

TV SPOT: Heineken Carol Karaoke

CLIENT                Heineken
PROJECT NAME    Carol Karaoke
SYNOPSIS OF SPOT    

FORMAT    Internet Video
CLIENT CONTACT    Colin Westcott-Pitt, Belen Pamukoff, Bram Reukers
LAUNCH DATE    12/9/13
DURATION OF CAMPAIGN    12/9/13 – 12/31/13

W+K NEW YORK
Executive Creative Directors    
Creative Directors    Erik Norin & Eric Steele
Interactive Creative Director    
Copywriter    Will Binder
Art Director    Jared White 
Producer    Orlee Tatarka 
Executive Producer    Nick Setounski
Head of Content Production    Lora Schulson
Brand Strategist    
Account Team    Patrick Cahill, Samantha Wagner, Kristen Herrington
Business Affairs    Lisa Quintela

PRODUCTION
Production Company    M ss ng P eces
Director    Josh Nussbaum
Executive Producer/COO    Ari Kushner
Executive Producer    Dave Saltzman
Line Producer    Tory Lenosky
Director of Photography    Adam Jandrup

EDITORIAL 
Editorial Company    Joint Editorial
Editor    Kelly Brickner
Post Producer    Michelle Carman
Post Executive Producer    Michelle Carman
Editorial Assistant    Jess Baclesse / Stephen Nelson / Kadie Migliarese

VFX
VFX Company    Joint
VFX Lead Flame    Yui Uchida

TELECINE
Telecine Company    Company 3
Colorist    Tom Poole

MIX
Mix Company    Plush NYC
Mixer    Rob Fielack

MUSIC 
Song    
Artist  

- See more at: http://lbbonline.com/news/heinekens-carol-karaoke/#sthash.I3OVsF12.dpuf