Automotive ad of the day. Volkswagen. Well worth it

Press Release 
New campaign for Volkswagen by adam&eveDDB reminds 
us that some things in life are worth paying more for. 
Embargoed: 13.2.14 
adam&eveDDB is launching a new Value campaign for Volkswagen, as the brand moves 
away from the ‘Unbelievable Value’ platform for the first time in several years. The campaign 
breaks with the first of three TV executions on 15th February. The adverts, written by Rob 
Messeter and Mike Crowe, remind viewers of the pitfalls of sacrificing quality in the pursuit of 
a bargain. 

In each of the three films – Parachute, Shark Cage, and Rope – we follow a character who 
has opted for the cheaper version of an item, rather than the high-quality alternative. Each 
advert ends on a Volkswagen, as we are reminded ‘You get what you pay for’, before closing 
with the new campaign line ‘Well Worth It’. 

With the wider campaign focussing on the exceptional value of Volkswagen, this new line 
appears across all of the campaign elements including cinema, print, digital, and radio. 

National Communications Manager at Volkswagen UK, Kirsten Stagg, said: “We are 
incredibly proud of the quality engineering that goes into each and every Volkswagen, and 
the TV adverts demonstrate perfectly that there are some areas where it’s simply not worth 
compromising.” 

Jeremy Craigen, Executive Creative Director, said “After watching these ads you are left in no 
doubt that you get what you pay for, and those who understand that, understand the real 
value of a Volkswagen.” 
Editors’ notes 

Credits 

Title/Project Volkswagen ‘Rope’/‘Parachute’/‘Cage’ 
Brief Value 2014 
Agency adam&eveDDB 
Managing Partner Jonathan Hill 
Business Director Paul Billingsley 
Account Director Jaimie Jennings 
Account Manager Naphtali Torrance 
Client name Nikki Pates/Kirsten Stagg 
Client job title Communications Manager/National Communications Manager 
Client Marketing Director Rod McLeod 
Volkswagen Global ECD Jeremy Craigen 
Creative Rob Messeter 
Creative Mike Crowe 
Planner Dom Boyd, Will Grundy Media agency Mediacom
Media planner Katharine Byron
Agency TV Producer Sophie Smith, Pamie Wikstrom 
Production company Outsider 
Director James Rouse 
Producer Richard Packer, Benjamin Howell 
Audio post-production Factory Sound 
Editing Work Post 
Post-Production MPC 
Exposure (media channels) TV, Cinema, Online, Press, Digital 


About adam&eveDDB 
We are a creative communications agency made up of people from advertising, design, digital, media and social strategy. We have the hunger and energy of a start up with the resource and reach of a network. We work with a range of clients including Sony, Flora, Foster’s, Google, Marmite, Halifax, John Lewis, Volkswagen, Financial Times, Harvey Nichols and Save the Children. 

For more information: 
Jemima Bokaie, new business director: jemima.bokaie@adamandeveddb.com