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*This film features a real birth scene which viewers might find distressing*
For a million newborns every year, their first day is also their last. Basic training for midwives can help end first day deaths. Join our campaign today to make sure that a baby's first day is just the beginning. Visit http://www.savethechildren.org.uk/fir... for more information
Agency: Adam&EveDDB
ECDs: Ben Priest, Emer Stamp, Ben Tollett
Production company: The Source
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