via agencyspy
OBI pushes ads for DIY stores beyond showing paint, saws or hammers by advertising more beautiful homes.
On different run down houses, OBI renovates an area the size of an advertising billboard.
Client: OBI
Advertising Agency: Jung von Matt/Elbe
Chief Creative Officer(s): Dörte Spengler-Ahrens, Jan Rexhausen
Creative Director(s): Felix Fenz, Alexander Norvilas
Art Director(s): Michael Wilde, Max Pilwat, Michael Hess
Copywriter: Felix Fenz
Creative Team: Michael Wilde, Max Pilwat
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