Ad of the day. Nico & Powerade - Nico Calabria's Story of Defying Expectations

He was born with only one leg, Nico Calabria didn't let his disability keep him from any sport he was passionate about. Encouraged by many and driven by internal strength, he eagerly participated and excelled in a variety of childhood athletics. Nico continues to astound teammates, competitors, and fans with his talent today, and is living proof that there's power in every game. Overcoming this challenge through hard work and unwavering commitment, Nico exemplifies Powerade's mantra to Power Through and shows a tough determination that lets him rise up and push past his challenges.

Discover more inspiring stories with Powerade and Nico athttp://www.youtube.com/user/Powerade

Want to push yourself like Nico does? Challenge yourself athttp://www.endomondo.com/powerade and elevate your game.

Client: Powerade
Agency: Wieden + Kennedy, Amsterdam
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: Alvaro Sotomayor, Rosie Bardales
Art Director: Mike Bond
Copywriter: Bernard Hunter
Head of Broadcast Production: Erik Verheijen
Broadcast Producers: Tony Stearns, Lars Fabery de Jonge
Planner: Ben Armistead
Group Account Director: Kirk Johnson
Account Director: Courtney Trull
Account Manager: Alex Allcott
Art Buyer: Maud Klarenbeek
Project Manager: Stacey Prudden
Business Affairs: Emilie Douque
Production Company: Caviar Los Angeles
Director: A.G. Rojas
Directors of Photography: Frederick Backar, Michael Ragan
Producer: Geoff McLean
Executive Producers: Michael Sagol, Jasper Thomlinson
Editing Company: Whitehouse Post London
Editors: Russel Icke, Charlie Harvey
Audio Postproduction: Wave Amsterdam
Sound Designer, Mixer: Alex Nicolls-Lee
Audio Post TVC: GCRS London
Sound Designer TVC: Raja Sehgal
Music TVC: Schmooz France
Artist TVC: Sanj SEN – Powerade 2014 Composition
Music Company TVC: Ultraschmooz
Postproduction: Glassworks Amsterdam
Flame: Kyle Obley, Jesper Nybroe, Bob Rojien
3-D: Tim Bolland, Simon Glas, Eva Kuehlmann
Telecine: Scott Harris
Producer: Armand Weeresinghe
Print Production, Photographer: Levon Biss
Photographers Agent: Seamus O’Cleary @ Bonakdar Cleary
Production Company: Widescope Productions