Feat of the day. Duracell - 2 Boys in a Boat: The Youngest Pair to Ever Row the Atlantic

via adweek.com

Duracell presents ʻ2 boys in a boatʼ. The story of the youngest pair ever to row the Atlantic. 

Considered to be the one of the most extreme tests of human endurance on Earth. 

40ft swells, 35 mile per hour winds, Russian container ships and sharks were just a few of the hazards the boys faced.

Jamie Sparks and Luke Birch set a new world record by rowing 3000 miles in 54 days, aged just 21 years old.

Together they raised over £300,000 for Breast Cancer Care.

Client: Duracell
AMD WE Delivery & RPP BFO: Javier Hernandez
Duracell Brand Manager U.K., Nordics: Menna Zaghloul
EMEA External Relations: Kenyatte Nelson
Assistant Brand Manager: Alexander Radcliffe
Project: 2 Boys in a Boat
Agency: Grey, London
Creative Director: Andy Lockley
Executive Creative Director: Nils Leonard
Copywriter, Art Director: Andy Lockley
Creative Producer: Sam Morton
Planner: Bhavin Pabari
Media Agency: SMV
Media Planner: David Boast
Production Company: Greyworks
Editor: Emily Macdonald
Producer: Emma Hayton
Postproduction: Greyworks
Composer: Terry Devine-King 
Audio Postproduction: Greyworks
Online, Public Relations: Exposure