giovedì 10 luglio 2014

Challenging ad of the day. Steinlager Pure - Born To Defy

New Zealanders are born to defy. It is in our DNA.

Meet William Trubridge, 15 x World Champion FreeDiver and proud New Zealander, defying the world's expectations 101m at a time

Agency: DDB
Executive Creative Director – Shane Bradnick 
Creative Director – Chris Schofield 
Senior Art Director – James Conner 
Senior Copywriter – Christie Cooper 
Copywriter – Guy Denniston 
Group Account Director – Scott Wallace 
Senior Account Manager – Jonathan Rea
Head of Planning – Lucinda Sherborne 
Planning Director – Rupert Price
Agency Executive Producer – Judy Thompson 
Agency Producer – Rosie Grayson 

Client: Lion
Marketing Director – Craig Baldie
Category Director – Ben Wheeler 
Senior Brand Manager – Michael Taylor
Assistant Brand Manager – Alison Futcher 

Media: Zenith Optimedia 
Business Director – Alex Lawson 
Business Manager – Andrea Glidden 
Senior Media Buyer – Kate Gamble/Henry Rowley 

Production Company: ROBBER’S DOG 
Executive Producer – Mark Foster
Director – Adam Stevens
Producer – Helen Hendry
DOP – Pete Zuccarini
Post Production – BLOCKHEAD 
Editor – Tim Mauger
Colourist – Vincent Taylor
Online – Stefan Coory
Composer – Cam Ballantyne 
Sound Mix – Jon Cooper

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