Ad of the day. Fragile Childhood - The Orphanage

Fragile Childhood - The Orphanage from Studio Arkadena on Vimeo.

What if children could choose their parents?

Orphanages, as we remember them from the early 20th century, through classic movies and books, were a place where hopeful parents could visit and offer a loving home to orphan children. What if the whole situation would be turned upside down? Welcome to The Orphanage of adults.

We all know that children can’t choose their parents. But what if they could? Would that change the way we as parents behave?

Fragile Childhood encourages people to participate in discussion about responsible parental alcohol use:
facebook.com/lasinenlapsu...

Take part on conversation in Twitter: #FragileChildhood #TheOrphanage

The Orphanage film has been planned and produced by Havas Worldwide Helsinki in co-operation with Sauna International & Studio Arkadena.

havasww.fi
saunainternational.tv
arkadena.si

The Orphanage-film is produced by A-Clinic Foundation Fragile Childhood activity as part of "In the company of children" -responsibility programme of Alko, Finland’s alcohol retail monopoly. In addition of A-Clinic Foundation, programme partners are Finnish National Institute for Health and Welfare, Finnish Parents' League and Mannerheim League for Child Welfare.

The Fragile Childhood activity has begun in 1986 and has been established as a well-known form of activity in Finland.lasinenlapsuus.fi

It is still not widely understood how much harm drinking problems at home cause to children, Fragile Childhood highlights this fact. For example, previous research has shown that every fourth Finnish child has suffered some harm because of parent’s alcohol usage. Research carried out among Finnish teenagers aged 12-18 years shows that children think that their parents ought not to drink at home and that they are much nicer when sober.

Advertising Agency: Havas Worldwide, Helsinki, Finland
Creative director & planner: Marko Vuorensola
Copywriter: Liisa Vilkkumaa
Art director: Marko Vuorensola
Account director: Nina Myllyharju
Project planner: Muusa Salminen
Communication consultant: Laura Lyyvuo
Web developer: Mika Niemi
Other influencer: Paul Earl
Production Company: Studio Arkadena, Sauna International
Executive Producer: Hana Kovic
Director: Mikko Lehtinen
Actors: Inti Šraj, Lev Filipic, Uma Stader, Tara Zupančič, Dominik Zupancic, Ajda Sitar, Jaka Zevnik, Veronika Gradnik, Andrej Gnezda, Lea Cebasek, Iztok Hodnik
Voice actors: Pihla Viitala, Antti Luusuaniemi
Directors producer: Kojo Abban
DOP: Pasi Pauni
Production Manager: Urska Vardijan
1st AD: Sara Isa Djukanovics
Production Designer: Spela Kropusek
Make Up: Tina Lasič Andrejević
Hair: Tomaž Turk
Wardobe Designer: Katja Hrobat
Casting: Ivona Ljubicic & Irena Urankar
Gaffer: Andrej Gorenc
Grip: Jure Jelovcan
Location Manager: Arkadena
Editor: Mikko Lehtinen
Sound Design: Silencio
Music: Armand Amar - La Valse Des Bebes
Post Production: Studio Arkadena
Head of CGI: Simon Sedmak
Flame Operator: Matjaz Kocjan
Colorists: Marko Terävä, Post Control & Teo Riznar, NuFrame