Storytelling of the day. The Cheerios Effect: André, Jonathan & Raphaëlle’s Story

Watch the previous, beautiful commercials Gracie  and Nana

It seemed like André and Jonathan had it all - great careers, a beautiful home, and their love for one another. Then along came Raphaëlle.
Share your connection story at http://cheerioseffect.ca

Other beautiful stories

Cheerios Presents: The Cheerios Effect

Client: Cheerios
Agency: Cossette, Toronto
Chief Creative Officer: Glen Hunt
Creative Directors: Glen Hunt, Jennifer Wilson, Ed Lea
Art Director: Lucyed Hernandez
Copywriters: Dan Cummings, Jennifer Wilson
Agency Producer: Sharon Kosokowsky
Account Supervisor: Jamie Artkin
Group Account Director: Wendy Morgado
SVP, National Business Leader: Janis Lindenbergs
Production House: Descendants
Director: John Cullen
DOP: Kris Belchevski
Producer: Todd Huskisson
Editor: Gerrit Van Dyke
Editorial House: Soda Post
Audio House: Silent Joe
Music director: Jody Colero