giovedì 18 dicembre 2014

Tech ad of the day. Samsung: Holiday Dreams


This year, Samsung Mobile built a synchronized dreamscape out of 74 different devices to tell the story of a young girl's holiday dream. Watch as the Galaxy Tab S, Galaxy Note 4, Gear S, and Curved UHD TV come together in a whole new way. Bring your holiday dreams to life at:http://smgmb.us/7u2


Get a firsthand glimpse of the vision behind the dream. Artful animation, innovative camera rigging, and a high tech installation came together in perfect harmony to bring this charming holiday tale to life across more than 70 Samsung screens. Watch the original video athttp://smsng.us/Holiday and bring your holiday dreams to life at: http://smgmb.us/7u2.

CREDITS
Client: Samsung Telecommunications America
Chief Marketing Officer: Todd Pendleton
Sr. Director, Digital Marketing: Colleen McDuffe
Sr. Manager, Digital Marketing: John T. Field
Spot: "Samsung Holiday Dreams"
Agency: R/GA
Group Executive Creative Director: Al Patton
Creative Director: Qian Qian & Tristan Kincaid
Associate Creative Director, Copy: Emily Zaborniak & Ethan Schmidt
Art Director: RG Lacandola
Group Account Director: Helder Santo
Account Director: Joshua Lanz
Account Planner: Sarah Vining
Head of Production: Dave Kalvert
Senior Producer: Ashlye Vaughan
Producer: Sherilyn Ferdinand, Production
Producer: Adam Becht, BTS Video
Sound: Michael Fueser
Director/DP of BTS Video: Andrew Dowd
Lead Editor, BTS Video: John Gramglia
Asst. Editor, BTS Video: Kristen Zephyrus
Technical Director: Michael Piccuirio
Lead Product Architect: Aaron Ambrose
Production Company: 1st Ave Machine
Directors: Ben Steiger Levine, Martin Allais
EP/Partner: Sam Penfield
Producer: Jil Hardin
Associate Producer: Christina Jang
Production Supervisor: Lucy Sheridan
Production Coordinator: Karen Berkowitz
DP: Khalid Mohtaseb
PD: Marcos Lutyens
Editorial: 1st Ave Machine
Post-Production EP: Garrett Braren
Head of Production: Lisanne McDonald
Post Producer: Mike Sullo
Visual Effects Director: John Loughlin
PreVis 3D: Dan Bollwerk
PreVis 2D: Chris Russo, Beryl Chen
Smoke Conform: Phil Akka
TD: Christina Caravella
Original Music and Sound Design: Human