via themill.com: "Working with Biscuit director Jeff Low, AMV launched the 'Keep Control' campaign for TENA men, which features three spots comically approaching the difficult subject of male urine leakage.
The campaign uses humour to take the seriousness and stigma out of the issue. To show that using a urine leakage product doesn't mean you're less of a man. Instead of feeling helpless and vulnerable to urine leakage, TENA Men helps you to man-up and regain control of the situation.
The campaign features Stirling Gravitas, a man who's in control of every aspect of his life; his masseuse, his pet lion, even the laws of physics. And his advice to men with urine leakage is to keep control with TENA Men.
The Mill aided in bringing the humour of this spot to life, with the use of seamless compositing to help Stirling achieve the level of control he needed to defy the laws of physics, then an expert grade, carried out by James Bamford."
via agencyspy
Credits via lbbonline.com
CREATIVE AGENCY AMV BBDO
PRODUCER: Polly Lowles
PLANNERS: Tom White, Pippa Morris
CREATIVE DIRECTOR: Toby Allen & Jim Hilson
CREATIVE AGENCY: AMV BBDO
COPYWRITER: Prabs Wignarajah
ART DIRECTOR: Jeremy Tribe
ACCOUNT MANAGER: Sarah Douglas, Alex Bird, Laura Etherington
MEDIA AGENCY
PLANNER: Guy Abrahams
MEDIA AGENCY: Zenith Optimedia
MUSIC AND SOUND
AUDIO POST PRODUCTION: Aaron Reynolds @ Wave Studios
OFFLINE
EDITOR: Saam Hodivala @ Work
POST PRODUCTION / VFX
POST PRODUCTION HOUSE: The Mill
PRODUCTION COMPANY
PRODUCTION COMPANY: Biscuit Filmworks
PRODUCER: Toby Courlander
MANAGING DIRECTOR: Shawn Lacy
HEAD OF PRODUCTION: Kate Taylor
EXECUTIVE PRODUCER: Orlando Wood
DIRECTOR: Jeff Low
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