giovedì 7 maggio 2015

Anthem of the day. Coke - Choose Happiness. What Are You Waiting For?

For 129 years, Coca-Cola has been providing uplifting refreshment and moments of
happiness. With Choose Happiness, Coca-Cola is motivating people to go further: to realize that it is not only about seeing the glass half full, but to take action to fill the glass up themselves. 
Young people are the directors of their own happiness and they represent a new generation who instinctively choose to be happier. 

The song ‘What Are You Waiting For?’ was specifically written for the campaign and is performed by Amsterdam-based rapper and producer HT, who has previously worked with Hip Hop royalty DJ Grandmaster Flash, Rakim and Jungle Brothers. Coca-Cola partnered with HT because of his unique talent, and his work with Universal Zulu Nation - an international hip hop awareness group with a mission to use music to help young people find a better path through education, mentoring and community awareness programs.

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Client: Coca-Cola
Agency: Ogilvy & Mather, Amsterdam
Chief Creative Officer: Ogilvy Darre van Dijk
Sr. Copywriter Ogilvy: Jesse Ridder
Sr. Art Director Ogilvy: Jurriaan van Bokhoven
Agency Producer Ogilvy: Pirke Bergsma
Client Services Director Ogilvy: Annelouk Kriele
Account Director Ogilvy: Frouke Vlietstra
Director Caviar: Arnaud Uyttenhove
Executive Producer Caviar: Eva van Riet
Producer Caviar: Lynn Bernaerts
Producer Caviar: Neil Cray
DOP: Dimitri Karakatsanis
Editor the Whitehouse: Martin leRoy
Editor Gentlemen's Club: Will Judge
Editor Kapsalon: Brian Ent
Colourist Glassworks: Scott Harris
Colourist Glassworks: Matt Hare
Flame Glassworks: Kyle Obley
Nuke Glassworks: Jos Wabeke
Executive Producer Glassworks: Jane Bakx
Producer Glassworks: Christian Downes
Sound engineer Wave: Randall McDonald
Music Ogilvy: Darius Dante
VO: Haris Trnjanin (HT)
Client Coca-Cola: Guido Rosales

1 commento:

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