For the Breast Cancer Awareness Month, BETC and Carte Noire have created a social campaign under the hashtag #AuNomDesSeins (“In the name of breasts”).
Featuring famous French personalities such as singer Micky Green, underwear designer Chantal Thomass and musician Yelle; posing with an object representing their favourite nickname for their breasts. Melons, fried eggs, pears and satellites flash by to the catchy original soundtrack, performed by Yelle.
Client: Carte Noire
Client Management: Mathilde Reymondier, Elisabète Vidal, Xavier Seyrig
Agency: BETC
Agency Management: Anne-Isabelle Cerles, Vincent Reynaud Lacroze, Amandine Platet
Creative Director: Manoëlle Van-Der-Vaeren
Art Director: Pierre Cauret
Copywriters: Fanny Molins, David Aronson
TV Producer: Caroline Bouillet
Production House: Control
Sound Production: Schmooz
Directors: MAL
Media Plan: Online
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