venerdì 15 aprile 2016

PSA of the day. The First Kiss. Safely Home

WARNING: Not for sensitive or young viewers. When you choose not to wear your seatbelt, it is not just your own life you are putting at risk. In a crash, unbuckled passengers become wrecking balls, and kill or permanently disable other people in the vehicle. Not wearing a seatbelt is against the law, regardless of where you are sitting, front or back. More importantly, buckling up is the right thing to do, for you, for your family, and for your friends. And because road deaths and serious injuries are costing South Africa R306b each year, and helping to keep millions in poverty, it is also the right thing to do for your community and for your country. So please buckle up, and #BeTheChange you want to see on South Africa's roads. No seatbelt, no excuse.
Agency: Y&R
Agency Producer: Justin Fraser
ECD: Graham Lang
Creative Director: Nkanyezi Masango
Creative Director: Gareth Cohen
Production Company: Egg Films
Director: Jason Fialkov
Director of Photography: Willie Nel
Producer: Martina Schieder
Executive Producer: Kerry Hosford
Art Director: William Boyes
Postproduction: Upstairs Ludus
Editing: Upstairs Ludus
Editor: Shaun Broude

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