"Superhumans Wanted was a brand new initiative from 4 Sales. It formed a part of Channel 4’s Diversity Charter, which committed to put diversity at the heart of everything we do, setting ourselves stretching targets on and off screen, so that our organisation truly reflects the diversity of Britain today.
The Superhumans Wanted competition offered a phenomenal £1 million airtime prize to the brand or agency which submitted the best campaign idea that prominently featured disability or disabled talent.
AMV BBDO pitched the winning campaign idea for their brand, Maltesers. The winning campaign will launch within the 2016 Rio Paralympic Games Opening Ceremony and run on air throughout September and October 2016."
Project: Maltesers 'Look on the Light Side'
Client name & job title: Michele Oliver, UK VP of Marketing, Mars
Fabio Alings, Brand Director, Maltesers
Brief (in one line): Look on the light side of disability
Creative Agency: AMV BBDO
Creative Director: Tim Riley
Copywriter/Art Director: Dave Buchanan
Agency Planner: Catriona Collins, Elly Fenlon
Agency Account Man: Philippa Field, Rebecca Kavanagh, Abbi Brown
Agency Producer: Lizzie Mabbott, Frankie Burwell-Wright
Media Agency: ZenithOptimedia
Media Planner: Aurelie de-Menthiere, Daisy Ross
Production Company: Biscuit
Director: Clay Weiner
Production Co. Producer: Toby Courlander