Sport ad of the day. UNDER ARMOUR | IT COMES FROM BELOW | CAM NEWTON

IT COMES FROM BELOW | CAM NEWTON
The road less travelled is never easy—and to be the best, the obstacles might seem insurmountable—but the “Prince With 1000 Enemies” knows where he is going and the will it takes to get there.

Client: Under Armour
Campaign: "It Comes From Below"
Spot: "Prince With 1000 Enemies"

Agency: Droga5
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Directors: Felix Richter, Alex Nowak
Senior Copywriter: Thom Glover
Senior Art Director: Eoin McLaughlin
Chief Creation Officer: Sally-Ann Dale
Executive Producers: David Cardinali, Ross Plummer
Senior Broadcast Producer: Bill Berg
Associate Producer: Troy Smith
Global Chief Strategy Officer: Jonny Bauer
Head of Strategy: Harry Roman
Strategy Director: Sam Matthews
Head of Communications Strategy: Colleen Leddy
Communications Strategy Director: Hillary Heath
Communications Strategist: Kathryn Ruocco
Data Strategist: Kaveri Gautam
Executive Group Director: Julian Cheevers
Group Account Director: Shane Chastang
Account Supervisor: Lucy Santilli
Project Manager: Connor Hall

Client: Under Armour
Chief Executive Officer, Founder: Kevin Plank
Chief Marketing Officer: Kip Fulks
Senior Vice President, Global Brand Management: Adrienne Lofton
Senior Vice President, Global Communications: Diane Pelkey
Vice President, Global Creative: Brian Boring
Vice President, Global Consumer Engagement: Jim Mollica
Senior Director, Global Brand Management: Leon Duncan
Senior Director, Integrated Brand Communications: Jack Daley
Director, Campaign Integration: Teresa Oles
Manager, Campaign Integration: Bené Eaton

Production Company: Somesuch / Anonymous Content
Director: Aoife McArdle
Partners, Somesuch: Sally Campbell, Tim Nash
Managing Director, Anonymous: Eric Stern
Executive Producer, Anonymous: SueEllen Clair
Producer: Laurie Boccaccio
Director of Photography: Steve Annis
Production Manager: Yianni Papadopoulos

Editing: Final Cut
Editor: Dan Sherwen:
Assistant Editors: Geoff Hastings, Dan Berk
Executive Producer: Sarah Roebuck
Head of Production: Jen Sienkwicz
Producer: Jamie Nagler

Postproduction: BlackSmith
Executive Producer: Charlotte Arnold
Producer: Megan Sweet
Visual Effects Supervisor: Iwan Zwarts

Color Transfer: Company 3
Artist: Tom Poole
Coloring Assitant: Kath Raisch
Producer: Clare Movshon

Sound Design: Factory U.K.

Final Mix: Sound Lounge
Engineers: Tom Jucarone, Justin Kooy, Seth Phillips
Producer: Liana Rosenberg
Executive Producer: Mike Gullo

Music:
(Original composition)