Sport ad of the day. UNDER ARMOUR | IT COMES FROM BELOW | CAM NEWTON
IT COMES FROM BELOW | CAM NEWTON The road less travelled is never easy—and to be the best, the obstacles might seem insurmountable—but the “Prince With 1000 Enemies” knows where he is going and the will it takes to get there.
Client: Under Armour Campaign: "It Comes From Below" Spot: "Prince With 1000 Enemies"
Agency: Droga5 Creative Chairman: David Droga Chief Creative Officer: Ted Royer Group Creative Directors: Felix Richter, Alex Nowak Senior Copywriter: Thom Glover Senior Art Director: Eoin McLaughlin Chief Creation Officer: Sally-Ann Dale Executive Producers: David Cardinali, Ross Plummer Senior Broadcast Producer: Bill Berg Associate Producer: Troy Smith Global Chief Strategy Officer: Jonny Bauer Head of Strategy: Harry Roman Strategy Director: Sam Matthews Head of Communications Strategy: Colleen Leddy Communications Strategy Director: Hillary Heath Communications Strategist: Kathryn Ruocco Data Strategist: Kaveri Gautam Executive Group Director: Julian Cheevers Group Account Director: Shane Chastang Account Supervisor: Lucy Santilli Project Manager: Connor Hall
Client: Under Armour Chief Executive Officer, Founder: Kevin Plank Chief Marketing Officer: Kip Fulks Senior Vice President, Global Brand Management: Adrienne Lofton Senior Vice President, Global Communications: Diane Pelkey Vice President, Global Creative: Brian Boring Vice President, Global Consumer Engagement: Jim Mollica Senior Director, Global Brand Management: Leon Duncan Senior Director, Integrated Brand Communications: Jack Daley Director, Campaign Integration: Teresa Oles Manager, Campaign Integration: Bené Eaton
Production Company: Somesuch / Anonymous Content Director: Aoife McArdle Partners, Somesuch: Sally Campbell, Tim Nash Managing Director, Anonymous: Eric Stern Executive Producer, Anonymous: SueEllen Clair Producer: Laurie Boccaccio Director of Photography: Steve Annis Production Manager: Yianni Papadopoulos
Editing: Final Cut Editor: Dan Sherwen: Assistant Editors: Geoff Hastings, Dan Berk Executive Producer: Sarah Roebuck Head of Production: Jen Sienkwicz Producer: Jamie Nagler
Postproduction: BlackSmith Executive Producer: Charlotte Arnold Producer: Megan Sweet Visual Effects Supervisor: Iwan Zwarts
Color Transfer: Company 3 Artist: Tom Poole Coloring Assitant: Kath Raisch Producer: Clare Movshon
Sound Design: Factory U.K.
Final Mix: Sound Lounge Engineers: Tom Jucarone, Justin Kooy, Seth Phillips Producer: Liana Rosenberg Executive Producer: Mike Gullo