The freedom to roam is a right that allows people in Sweden to move around freely in nature – eating berries from the ground, sleeping under the stars and swimming in the lakes. In other words, Swedish nature is just like a regular home. To spread the word, and give people all over the world the opportunity to experience this, Visit Sweden has listed the entire country on Airbnb.
Agency: Forsman & Bodenfors
Client: Visit Sweden
Title: “Sweden on Airbnb”
Client: Visit Sweden
Title: “Sweden on Airbnb”
Team at Visit Sweden: Jennie Skogsborn Missuna, Peter Holmberg, Jonas Overödder och Lotta Thiringer, Jenny E Kaiser, President Visit Sweden US
Account Directors: Ann Spennare Bengtsson, Olle Victorin
Art Director: Johan Eghammer, Johanna Hofman-Bang, Ted Mellström, Josefin Roxeheim
Copywriter: Marcus Hägglöf, Pontus Levahn, Agnes Uggla
Writer: Lycke Ramel
Designer: Johan Fredriksson
Account manager: Johanna Bringefält
Agency Producer: Jens Odelbring
Digital Producer: Peter Gaudiano
PR Strategist: Robert Johnsson
Planner: Daniel Sjöstrand
Art Director: Johan Eghammer, Johanna Hofman-Bang, Ted Mellström, Josefin Roxeheim
Copywriter: Marcus Hägglöf, Pontus Levahn, Agnes Uggla
Writer: Lycke Ramel
Designer: Johan Fredriksson
Account manager: Johanna Bringefält
Agency Producer: Jens Odelbring
Digital Producer: Peter Gaudiano
PR Strategist: Robert Johnsson
Planner: Daniel Sjöstrand
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