giovedì 25 maggio 2017

Nice idea of the day. Ol Pejeta Conservancy | The World's Most Eligible Bachelor

The last living Northern White Rhino cannot mate naturally and we needed a source of funding for research into Artificial reproductive techniques, to enable him to breed through Southern white Rhino surrogates. The campaign dubbed " The World's Most Eligible Bachelor" created a Tinder Profile where users could swipe right and donate to his cause.

Advertised brand: Ol Pejeta Conservancy
Advertising Agency: Ogilvy & Mather Africa, Nairobi, Kenya

Regional Creative Director:
Joao Espirinto Santo

Regional Managing Director:
Mathieu Plassard

Creative Director:
Alemu Emuron, Kwame Ny’ongo, Max Ngari

Art Director:
Sid Tomkins, Peter Hahn

Alemu Emuron, Chris Wall

Black Bean Productions,
Churchill Oele

Agency Producer
Heeral Gandhi

Vimal Kaul, John Nguru

PR Team
Naomi Mutua, Catherine Karongo
Ogilvy London PR, Ogilvy Mumbai PR

Sound Design

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