giovedì 4 gennaio 2018

Idea of the day. Audi – Safety Code

more info here:

Åkestam Holst, Stockholm partners with Audi to create 'Safety Code' - a free code snippet that can be used by anyone who has a website. By applying the code to the website’s script, the site analyzes the visitors’ GPS position to determine if they are driving. If they are moving over 20 km/h the site will be blocked and the visitors will need to confirm they aren’t the driver to continue to surf the site.
Client: Audi
Agency: Åkestam Holst, Stockholm, Sweden
Creative Director: Magnus Jakobsson
Art Directors: Michal Sitkiewicz, Eva Wallmark, Jeremy Phang
Copywriters: Rickard Beskow, Kalle Åkestam
Account Director: Lina Engler
Account Manager: Jenny Strinnhed
Digital Producer: Johan Eklund
Planner: Simon Stefansson
Producer: Henrik Adenskog
Motion Designer: Eskil Lundberg
Photo: Nisse Axman
PR Director: Ida Persson

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