giovedì 3 aprile 2014

Smart campaign of the day. Dermablend #CamoConfessions #blendintostandout

via mashable.com

Cassandra kicks off Dermablend Professional's Camo Confession campaign by sharing her story and how she has used Dermablend to stand out for who she is and not for her Acne.
#CamoConfessions #blendintostandout
http://www.youtube.com/user/Dermablen...
http://www.dermablend.com
@Dermablendpro @DiamondsAndHeels14


Cheri kicks off Dermablend Professional's Camo Confession campaign by sharing her story and how she has used Dermablend to stand out for who she is and not for her vitiligo.
#CamoConfessions #blendintostandout
http://www.youtube.com/user/Dermablen...
http://www.dermablend.com
@Dermablendpro @CheriLindsay



Rico kicks off Dermablend Professional's Camo Confession campaign by sharing his story and how he has used Dermablend to stand out for who he is and not for his Tattoos.
#CamoConfessions #blendintostandout
http://www.youtube.com/user/Dermablen...
http://www.dermablend.com
@Dermablendpro @RickGenest

Heart's A legend : Music courtesy of Black Hole Recordings : Zoo Brazil feat. Philip 'Heart's A Legend, album 'Any Moment Now :https://itunes.apple.com/us/album/any...



mercoledì 2 aprile 2014

Viral Video Awards 2014. The winners.


via MAA / adage.com
Most-Shared Campaign 
5-Hour Energy's "2:30 Horror"


Most-Viewed Campaign 
Dove's "Real Beauty Sketches"

Most Viral Brand 
Samsung

Most Viral Agency 
72andSunny

Most Viral Super Bowl Campaign 
Budweiser, "Puppy Love"

Best Super Bowl Ambush 
Newcastle, "Anna Kendrick Behind the Scenes of the Huge Mega Game

Most Viral Celebrity Spot
Turkish Airlines, "The Selfie Shootout"

Best B-to-B Video Campaign
IBM, "World's Smallest Movie"

Best User-Created Viral Ad
GoPro, "Fireman Saves Kitten"

Best Micro-Video Campaign
Lowes, "Vine Videos for Spring"

Creativity Pick
Tullamore Dew, "The Parting Glass"

Audience Vote: Funniest Viral Video
Poo Pourri, "Girls Don't Poop"

Audience Vote: Best Viral Stunt
WestJet, "Christmas Miracle"

Audience Vote: Best Viral Video With a Message
TrueMove H, "Giving"


Young ad of the day. AISLA - This is a story


Il video-manifesto dei malati di SLA realizzato con lo smartphone da 4 studentesse universitarie (http://www.aisla.it/). 
Dona il tuo 5X1000 ad AISLA Onlus per far continuare le storie come quella di Francesca: C.F. 91001180032 

"This is a Story" è diventata la campagna istituzionale per l'AISLA, Associazione Italiana Sclerosi Laterale Amiotrofica.

via creativisinasce.it

Soccer stuff of the day. Now Is What You Make It - Pepsi 2014 #FutbolNow


Visit http://www.Pepsi.com/FutbolNow to view the interactive version of the video.

Subscribe to our channel at http://www.youtube.com/pepsi

Pepsi® globally premiered a two-minute television commercial as part of the brand's 2014 football campaign -- celebrating football and music proving that "NOW IS WHAT YOU MAKE IT." Starring the impressive 2014 Pepsi all-star #FutbolNow lineup -- Robin van Persie, David Luiz, Sergio Ramos, Sergio Agüero, Jack Wilshere and four-time player of the year, Leo Messi -- the spot fuses the world of football and music through extraordinary singer / songwriter / producer Janelle Monáe as she performs an exclusive, fresh take of David Bowie's iconic classic, "Heroes" -- available on iTunes. 

There is also an interactive version of the film providing an immersive viewing experience with a series of original moments for fans to unlock. The "now" is put directly into the hands of the fan, with additional interactive content to delve deeper into digital beat sensation Stony's tour through the streets of Rio -- allowing them to create their own experience. Find this at www.Pepsi.com/FutbolNow.

Funny stuff of the day. Honda's Mean Mower - officially the world's fastest lawnmower!


Honda's Mean Mower tops 116mph to be officially crowned the world's fastest lawnmower #meanmower.

To find out about Honda's range visit: http://bit.ly/1dMZIXk

Spin-off of the day. evian Spider-Man - The Amazing Baby & me 2


The Amazing Spider-Man amazed by his baby-me.
Join the conversation at #evianSpiderMan

Music: Here comes the Hotstepper - Evian remix by Yuksek
Download on iTunes: http://bit.ly/BabynMe
Agency: BETC
Music supervision: BETC MUSIC
Director: Tomas Skoging 
Production team: Acne & Mikros 
http://www.evian.com

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