Egocentric stuff of the day. The Social Ego RXM Creative

The Social Ego is a toy that connects to your social channels, inflating when you get attention and deflating when you don’t. 
While it was created by a handful of people, it is inspired by our collective struggle as a species in dealing with social media. 
If enough people like it, it might inflate its way to the shelves.

www.socialego.me

The Social Ego is a project by RXM Creative
Visual Effects dorkscreativestudio.com
Character Design Silvia Casali

Full Credits:
Advertising Agency: RXM Creative, New York, USA
Creative Directors: Mihai Botarel, Raul Mandru
Art Director: Luana Suciu
Account Manager: Shelby Eastman
Visual Effects: dorkscreativestudio.com
Character Design Silvia Casali
Social Strategy: Mihnea Miculescu
Editing: Chris Maguire
Legal: Jennifer Sharpe

Special Thanks:
Michelle Burgess
Katie Quinn
Silviu Tolu
Leo Gibbs
Adrian Nina
Ana Popescu

Cute ad of the day. Orange - Surprise

via bestadsontv.com

Orange - Surprise from Marcel Zyskind on Vimeo.
Agency Publicis Conseil Production Henry Country France Uploaded 6 April, 2016 Credits Director Martin Werner Fabrice Delacourt Executive Creative Director Executive Creative Director Fabrice Delacourt Olivier Desmettre Executive Creative Director Executive Creative Director Olivier Desmettre Fabrice DelacourtCreative Director Creative Director Fabrice Delacourt Olivier DesmettreCreative Director Creative Director Olivier Desmettre Copywriter benjamin sanial Art Director Raphaël Halin Producer Jean-Luc Bergeron Assoc Art Director Daphné Aboulker Visual Effects Digital Districts Sound Boris Jeanne (Prodigious) Client Team Director Fabienne Dulac Client Team Director Quentin Delobelle Client Team Director Séverin Cassan Client Team Director Annabel Salesa Client Team Director Laurence Poucan Agency Producer Pierre Marcus (Prodigious) Agency Producer Guillaume Delmas (Prodigious) Post production Pierre-Arthur Goulet (Prodigious) Post production Céline Genty (Prodigious) Account manager MArie Wallet Account manager Anne Dauvé Account manager Steven Roué Account manager Max Harrington Other credits Business Affairs (Prodigious) : Carlos Serrano, Fanny Cuisinier

Social stuff of the day. Give Me a Heart - Campaign Video

During DonateLife Month, we are launching the "Give Me A Heart" Instagram campaign, which features portraits of actual men, women and children who are on the heart transplant waiting list.

Visit the @donatelifeamerica page on Instagram to see the campaign, and make sure you're a registered donor at bit.ly/givemeaheart

via prnewswire.com

When an Instagram user likes a photo of a person on the waiting list, the heart icon appears directly over their existing heart. On promoted posts, the users are then instantly directed to the national Donate Life registry, where registering to be a donor only takes a minute.

"90% of people support organ donation, but only 52% are actually registered. Our hope is that this Instagram campaign will start to close that gap, as well as raise awareness about the importance of and critical need for transplants in the U.S.," saidDavid Fleming, Donate Life America's President and CEO. "Some people featured in the campaign have been on the waiting list for hundreds of days, even several years. Others will not get a second chance at life - on average, 22 people die everyday because an organ is not available in time."

To help amplify the campaign, Donate Life America, with the help of agency partner Ogilvy & Mather Chicago, and photographerRandal Ford, created a heart-wrenching video explaining the initiative in depth. A link to the campaign video can be found here: https://youtu.be/0SCyU_4KoFY

"We are proud to partner with Donate Life America on this campaign," said Joe Sciarrotta, Ogilvy & Mather Chicago Chief Creative Officer. "This is the first time they've really leveraged the full power of social media. And by taking a simple action that over 300 million people do everyday on Instagram, we're making giving a heart mean so much more than just liking a photo. It literally means giving a heart."

Follow @donatelifeamerica on Instagram to see all the portraits of those on the heart transplant waiting list. And to find out more about Donate Life America or to become a donor yourself, go to bit.ly/givemeaheart.

About Donate Life America
Donate Life America is a 501(c)3 not-for-profit alliance of national organizations and state teams across the United States committed to increasing organ, eye and tissue donation. Donate Life America manages and promotes the national brand for donation, Donate Life America, and assists Donate Life State Teams and national partners in facilitating high-performing donor registries; developing and executing effective multi-media donor education programs; and motivating the American public to register now as organ, eye and tissue donors.

Funny ad of the day. Moneysupermarket #epicdanceoff

via campaignlive.co.uk, more info at mirror.co.uk

Agency

Mother London

Production company

Biscuit Filmworks

Director

Noam Murro

Production company producer

Carr Donald

DoP

Eric Schmidt

Post house

MPC

Editor

Marshall Street Editors

Sound

750mph

Read more at http://www.campaignlive.co.uk/article/moneysupermarket-epicdanceoff-mother/1390593#cxHBqFL2M8ZlA0bI.99

App of the day. IKEA KLIKK - Walk through app

The new photo app, KLIKK, aims to remind people of the skills required to take a good photo, for with KLIKK, you can take just one photo. This forces you to think about everything: composition, timing and exposure. The new photo app launched by IKEA Belgium is an original promotional tool for the new IKEA Art Collection that this year has a theme totally devoted to photography.

Client: Ikea
Agency: DDB Brussels
CD: Peter Ampe & Odin Saillé
Concept: Bjorn Conradi & James Boomsma
Art director & copy: Silke Beurms & Tom Meijer
Copy Fr: Jonathan d'Oultremont
Strategy: Dominique Poncin / Maarten Van Daele
Account team: Francis Lippens, Kaat De Brandt & Maria-Laura Laubenthal
PR – Press Coordinator: Kenn Van Lijsebeth
Digital Producers: Renaud Goossens
Design: Sven Verfaille
Web development: Quentin Gyselinck
App development: Augmented Studio
Art buyer: Brigitte Verduyckt
Video Production Company: Caviar
Director: Frieke Janssen

Cute ad of the day. Act of Love ～愛は、行動するもの。～ Sagami Original

"The spot was directed by Greg Brunkalla of Stink, with creative by White Briefs." via adfreak

www.actoflove.jp
A visual dictionary of animal courtship 
動物求愛図鑑