Idea of the day. Ticket to ride - Easy Taxi

The campaign was created by J. Walter Thompson Brazil and the app was built by Sanctuary AG.

via contagious.io

Nice ad of the day. Sweden on Airbnb - VisitSweden

The freedom to roam is a right that allows people in Sweden to move around freely in nature – eating berries from the ground, sleeping under the stars and swimming in the lakes. In other words, Swedish nature is just like a regular home. To spread the word, and give people all over the world the opportunity to experience this, Visit Sweden has listed the entire country on Airbnb.

https://airbnb.com/sweden
https://visitsweden.com/freedomtoroam/

Agency: Forsman & Bodenfors
Client: Visit Sweden
Title: “Sweden on Airbnb”

Team at Visit Sweden: Jennie Skogsborn Missuna, Peter Holmberg, Jonas Overödder och Lotta Thiringer, Jenny E Kaiser, President Visit Sweden US

Account Directors: Ann Spennare Bengtsson, Olle Victorin
Art Director: Johan Eghammer, Johanna Hofman-Bang, Ted Mellström, Josefin Roxeheim
Copywriter: Marcus Hägglöf, Pontus Levahn, Agnes Uggla
Writer: Lycke Ramel
Designer: Johan Fredriksson
Account manager: Johanna Bringefält
Agency Producer: Jens Odelbring
Digital Producer: Peter Gaudiano
PR Strategist: Robert Johnsson
Planner: Daniel Sjöstrand

Ad of the day. Pandora - Sounds Like You. By Michel Gondry.

Take a journey through some of music's most iconic album covers with Michel Gondry and Pandora. Start your free trial of Pandora Premium now and see how your Pandora #SoundsLikeYou. https://pdora.co/soundslikeyou

Nice idea of the day. The day Shazam forgot case study

The day Shazam forgot case study from Tristan Lenczner on Vimeo.
To educate a younger audience about the effects of Alzheimer’s, we partnered with Shazam and gave the app the debilitating symptoms of the disease, giving users a hard-hitting insight into the daily struggles people suffering from Alzheimer’s have to face.

Self-skipping pre-roll ad of the day. Barclays.

via barclayscorporate.com


The Martin Agency

Funny ad of the day. LIQUID-PLUMR COMMERCIAL | CRACKS

They are powerful. They are unique. They are beautiful. They are Plumrs. Each and every one. Because Liquid-Plumr doesn’t just destroy the toughest clogs, it empowers people everywhere to be their own Plumr. No matter who you are or where you’re from. So celebrate plumbers. Celebrate plumbers’ cracks. Show your crack with pride, because it’s a beautiful thing. And remember, with Liquid-Plumr, There’s A Plumr In All Of Us.

Client – Liquid-Plumr
VP, Marketing: Chris Hyder
Director of Marketing: Sacha Connor
Associate Brand Director: Tiffany Leung
Associate Marketing Manager: Emily Thompson
Associate Director, Advertising & Comm Production: Boris Nurko
Group Manager, Talent & Rights Management: Tricie Evans

Agency – FCB Chicago
Chief Creative Officer: Liz Taylor
Creative Director: Dean Paradise
Creative Director: Bruno Mazzotti
Sr. Art Director: Nick Howard
Sr. Copywriter: Nick Stoner
Director of Integrated Production, SVP: Will St. Clair
Producer: Paul Ripa
Executive Producer, Director of Music: Stump Mahoney
Music Negotiator: Liz Howell
VP, Director of Strategic Planning: Mary Jo Corby
EVP, Group Management Director: Cary Pierce
SVP, Group Management Director: Sue Redington
Account Director: Diana El-Chantaf
Account Executive: Angelica Heng

Production – Lord + Thomas
Director: Ben Flaherty Lord + Thomas
Executive Producer: Katie Roach Lord + Thomas

Production Service Company – Duck Pond
Executive Producer: Joshua Greenberg
Director of Photography: Lyle Vincent

Editorial – Whitehouse
Editor: Brian Gannon
Assistant Editor: Ashley McGinn
Producer: JoJo Scheerer
Executive Producer: Kristin Angeletti

Visual Effects / Color – Carbon
Producer: Casey Swircz
Colorist: Maria Carretero
Motion Graphics: Jake Mathew
Finish: Paul Rosckes

Audio – Another Country
Sound Designer and Mixer: Erik Widmark
Audio Assistant: Logan Vines
Producer: Louise Rider