Nightmare ad of the week. Perfect Match - "sexy meet smart" - Official GoDaddy.com Commercial.

Danica Patrick watches "sexy meet smart" as supermodel Bar Refaeli experiences #TheKiss in this GoDaddy.com 2013 Big Game commercial.

Get your #PerfectMatch of a Domain Name and Website at  http://www.GoDaddy.com

Campaign of the day. Old Spice - "Answer the smell of the wild."

More info about the campaign at brandchannel.com

Old Spice | Irresistible

Sometimes women do what their noses tell them, and those times are all the time when the woman's nose smells new Old Spice Wolfthorn.

Old Spice | Poker Face

"There is nothing more romantic to a woman than the smell of a man who is covered in hawks". No woman has ever said this but it is common sense.

Agency W+K

Director Tom Kuntz 

The Best Superbowl Ads of 2013 (in 60 Seconds). Via Mashable.

Waiting for the Super Bowl. Samsung Mobile USA - El Plato Supreme.

via businesswire.com

Seth Rogen and Paul Rudd are called in to pitch their ideas for Samsung's Big Game ad for The Next Big Thing, but they run into some hurdles. Follow #TheNextBigThing on Twitter and see what unfolds at http://www.facebook.com/SamsungMobileUSA
Agency: 72andSunny

DALLAS--(BUSINESS WIRE)--Samsung Telecommunications America, LLC (Samsung Mobile) has released a 60-second sneak-peek ad, entitled El Plato Supreme, on Samsung Mobile’s U.S. social communities as a lead up to the 2-minute ad for the big game on February 3.

“This ad represents our collaborative, real-time approach to creating ads with Samsung. Their unique approach to marketing has given them a competitive edge and has helped propel the brand to be one of the top 10 in the world.”

“The Big Pitch,” the full 2-minute ad, and an extended cut version with never-been-seen footage will be released later this week. Consumers will have the opportunity to weigh in on their favorite moments and win prizes using the hashtag #TheNextBigThing.

"The anticipation of Super Bowl ads creates a unique consumer experience,” said Todd Pendleton, Chief Marketing Officer of Samsung Mobile. "'The Next Big Thing' campaign has allowed us the flexibility to tap into significant cultural moments and relevant conversations while showcasing our innovation."

“The Big Pitch” ad features the Galaxy family of products including the Galaxy Note™ II, Galaxy S^® III and Galaxy Note™ 10.1.

In 2012, Samsung Mobile aired its first Super Bowl ad launching a new category of smartphones with the Galaxy Note™. The ad, which was developed by 72 and Sunny, won the Twitter Ad Scrimmage that included 30 brands and 42 spots. The Galaxy Note™ went on to sell 10 million devices globally in 9 months followed by the Galaxy Note™ II which sold 5 million devices globally in 2 months.

"The Next Big Thing" campaign has always been about keeping a finger on the pulse of what is current and relevant to consumers,” said John Boiler, CEO of 72 and Sunny. “This ad represents our collaborative, real-time approach to creating ads with Samsung. Their unique approach to marketing has given them a competitive edge and has helped propel the brand to be one of the top 10 in the world.”

Samsung Mobile social media channel links:

www.facebook.com/SamsungMobileUSA
www.youtube.com/SamsungMobileUSA
www.twitter.com/SamsungMobileUS

Music video of the week#3. Jamie Lidell - You Naked.

http://jamielidell.com

Jamie Lidell's self-titled album 'Jamie Lidell' is released on CD, 2LP and download on 18th (19th in US) February 2013. 

Pre-order:
iTunes - http://glnk.it/1rk
Bleep - http://glnk.it/1rl
Amazon (CD) - http://glnk.it/1ss
Amazon (LP) - http://glnk.it/1st

This video has no post fx. The realtime projected graphics are inspired by dazzle patterns, optical illusions and neon disco lights. They are controlled by an illuminated motion-control mic and stand, and are mapped to different bands of the frequency spectrum creating a sound reactive environment. You will be able to see this technology live in a different guise at selected Jamie Lidell shows this year.

Music promo for our continuing collaboration with Warp Records superstar Jamie Lidell.

Directed by Flat-e
http://www.flat-e.com/jamielidell

Directed by: Flat-e
Music by: Jamie Lidell
DOP & Steadicam: Thonke
Produced by: Kat Anderson
Programmer: Marek Bereza
Video Commissioner: Laura Tunstall
Camera Assistant: Ed Tucker
Gaffer: Mark Holownia
Production Assistant: Grace Sherrington
Costume & Styling by: Francesca Salter-Dvorak
Set Technician: Matt Barnes
Runners: Fred Vernon, Rosie Taylor, Joel Stephens
Photography: Sandra Ciampone

Special thanks to: Sandra Ciampone, Chris Lane, Andy Lowe, Rob Perna, Hackney Downs Studios and Alex & George at Autumn Street Studios.

Animal Spot of the week#3. Doritos® - Goat 4 Sale -- Crash the Super Bowl 2013 Finalist.

Join the Facebook Group of Animal Spot, the first International Advertising Festival on and with Animals.

Director: Ben Callner 



https://apps.facebook.com/crashthesuperbowl/