via MAA
"http://show.thoughtfulchina.com
Our year-end special episode features four of China’s leading creative directors, Jimmy Lam, Ng Fan, Andrew Lok and Graham Fink, discussing the top ads produced in Greater China this year. Find out which ads they picked in the final episode of “Thoughtful China” for 2014."
"Since the first McDonald's signs went up, local owners have been using them to say a lot more than just Billions Served. Over the years, in good times and in bad, you might have noticed the sign at your local McDonald's bearing a message from the heart. Whatever the message, there’s a story behind every one that captures a moment in time and reflects the lives of the community it serves." Read all the stories behind the signs here
For years, McDonald's signs across the country have been used to spread messages of love, hope and respect. This is a collection of some of those signs.
The Signs:
‘Thank You Veterans’
A store owner in Bethesda, Maryland honors the brave men and women who served in the armed forces.http://mcdonalds.tumblr.com/post/1077...
‘#Pray for Drew’
A McDonald’s restaurant takes part in a community-wide movement wishing for the speedy recovery of a local who was injured.http://mcdonalds.tumblr.com/post/1077...
‘Keep Jobs in Toledo’
A McDonald’s in Toledo, Ohio implores a local factory to stay in town. http://mcdonalds.tumblr.com/post/1077...
‘All of Us Weep for the Columbia Families’
After tragedy strikes the Space Shuttle Columbia, a McDonald’s in Houston mourns the seven astronauts who lost their lives.http://mcdonalds.tumblr.com/post/1077...
‘Pink Arches’
A Chicago restaurant paints its Golden Arches pink in support of breast cancer research. http://mcdonalds.tumblr.com/post/1077...
‘Pray for the Rescue of the Miners / God Gave Us a Miracle’
A McDonald’s reacts to the collapse of a Somerset, Pennsylvania mine and later the successful rescue of the trapped miners.http://mcdonalds.tumblr.com/post/1077...
‘Boston Strong’
A Boston McDonald’s shows solidarity with the victims and the community in the wake of the 2013 tragedy.http://mcdonalds.tumblr.com/post/1077...
‘We Will Be Back Soon’
After a flood devastates Watseka, Illinois, the message on a local McDonald’s sign reflects the resilient spirit of the town and its people.http://mcdonalds.tumblr.com/post/1077...
‘Open’
After one of the worst hurricane seasons in Florida’s history, a local McDonald's announces its return to service.http://mcdonalds.tumblr.com/post/1077...
‘Happy 30th Ed N Beth’
A Chesapeake McDonald’s congratulates a couple on their 30 year wedding anniversary. http://mcdonalds.tumblr.com/post/1077...
‘It’s a Girl Rosalie Kay’
A central Illinois McDonald’s celebrates the community’s newest resident. http://mcdonalds.tumblr.com/post/1077...
‘Welcome Home 442nd Fighter Wing’
After a tour in Afghanistan the 442nd is welcomed back to Knob Noster, Missouri. http://mcdonalds.tumblr.com/post/1077...
‘Happy 95 Birthday Woody We Love You’
A McDonald’s celebrates the birthday of an adored Keller, Texas resident. http://mcdonalds.tumblr.com/post/1077...
‘A Little Lovin Can Change a Lot’
An Oswego, Illinois McDonald's shares a simple, positive message with its community. http://mcdonalds.tumblr.com/post/1077...
www.mcdonalds.tumblr.com
Agency: Johannes Leonardo
Director: Karim Huu Do
Prod: Caviar
When the Superstar shoe was first launched by adidas back in 1969, the word ‘Superstar’ was unambiguous. Today, the word has been corrupted to the point of confusion. This year adidas Originals sets out to question what it means to be a superstar, beginning with this film featuring Pharrell Williams, David Beckham, Rita Ora and Damian Lillard.
Find us online at..
http://www.adidas.com/originalsuperstar
and..
Instagram: http://www.instagram.com/adidasoriginals
Facebook: http://www.facebook.com/adidasoriginals
Twitter: http://www.twitter.com/adidasoriginals
Tumblr: http://adidasoriginals.tumblr.com
Youtube: http://www.youtube.com/adidasoriginals
Via johannesleonardo.com
SUPERSTAR IS NOT WHAT YOU THINK IT IS . TO RE-LAUNCH THE ICONIC ADIDAS SUPERSTAR SHOE AND RE-ESTABLISH ITS CULTURAL RELEVANCE, WE DARED TO QUESTION WHAT IT MEANS TO BE A SUPERSTAR IN TODAY’S WORLD.
Launched in 1969, the Superstar lives at the heart of the adidas Originals brand and was once renowned for its place in rebellious street culture. In 2015, the shoe needed to reassert its dominance with a fresh voice and a new conversation to form a connection with a new generation. One with different values and aspirations from the era when it was first introduced. Popular culture has completely redefined the notions of self-expression, originality, and creativity. We live in a fame-obsessed society where people are motivated to action based on the notoriety that might result We began by questioning the very thing the world is chasing, fueling a conversation about validation-seeking behavior and celebrity worshipping - suggesting that true superstars only have an audience of one. Because only by stripping away, can superstar be built back up with its true, original meaning and inspire a new era of creators who have the courage to create from deep within, following nothing but their instincts. No validation, no applause, no likes needed. The campaign launched with a 90 second film featuring globally recognized superstars David Beckham, Pharrell Williams, Rita Ora and Damian Lillard, each questioning the current notion of superstar and challenging its place in society. The work debuted with takeovers in cities throughout the globe and will continue to rollout across all media in 50+ markets. adidas Originals aims to bring creative courage back to its democratic roots and empower a generation who hungers for it by encouraging a debate online under the hashtag #OriginalSuperstar Welcome to the new era of the original Superstar.
Be Share Aware. We tell our children it’s good to share – but online it’s different. In fact sometimes it can be dangerous. That’s why we’re asking parents to be Share Aware – and keep children safe online. Find out more here: http://bit.ly/1tPXBVj
Leo Burnett Change
via brandrepublic.com
Thousands of mousetraps and ping pong balls create a spectacular chain reaction to make sure 2014 goes out with a bang. Happy new year from Pepsi Max.
Chain Reaction was brought to life by film-makers HarrimanSteel.
To witness more feats, subscribe to the Pepsi Max channel www.youtube.com/pepsimax
Follow us on Twitter @PepsiMaxUK
Pepsi Max. Maximum taste, no sugar.
via amvbbdo.com:
"Ahead of the 2014 New Year’s Eve celebrations, Pepsi Max helps its fans get in the party mood with a vibrant video that brings to life the sentiment of the social season.
Instead of the traditional fireworks, Pepsi Max created its own explosion of colour using 2,014 mousetraps and 2,015 Ping-Pong balls to set off a spectacular and mesmerising chain reaction.
The bold project, which took three months to plan, was eventually captured in a single take that lasted just 15 seconds in real time."
Kia Motors UK new TV advert - You Make Us Make Better Cars
Find out more at http://www.kia.co.uk
We’re inspired by what people really want from a car.
From how they look, how they drive, how comfy they feel inside,
to what lovely little gadgets they have.
Discover the complete Kia range at http://www.kia.co.uk
Creative Agency Innocean
Creative Director Dominic Sweeney / John Crozier
Account Team Mike Smith / Isabel Benavides / Tim Manners / Fiona McGinley
Planner Michael Herbert
TV Producer Alister Campbell / Emma Smalley @ The Virtual TV Department
Film Production Bare Films
Director Joanna Bailey
Producer Sue Caldwell
Production Ass'nt Inga Fabian
Executive Producer Helen Hadfield
Photography Ben Smithard
Production Manager Chris Goulder / Rosie Pike
Editor Melanie Anne Oliver @ Speade
