giovedì 13 settembre 2018

Sport ad of the day. Just Do It: Caster Semenya




When you're born to do it—just do it. #justdoit

"Semenya is a groundbreaking athlete who has controversially been the target of gender testing due to the IAAF’s policy on high natural levels of testosterone in women. " Read more here

Agency Wieden & Kennedy Amsterdam Executive creative directors Eric Quennoy Mark Bernath Creative directors Evgeny Primachenko Hannah Smit Craig Williams Art director Teresa Montenegro Copywriter Christopher Cryer Head of production Joe Togneri Executive producer broadcast Michael MacMillan Broadcast producer Magda Czyz Executive producer art Maud Klarenbeek Art producers Kate Barrett Stacey Prudden Planning director Stephane Missier Communications planner director Hillary Heath Group account director Kathryn Addo Account director Amber Martin Account managers Cassandre Beck Molly Rugg Head of design Joe Burrin Studio director Lizzie Murray Designer Gustav von Platen Studio artist Noa Redero Project manager Loes Poot Business affairs Fiona Fan Production company Park Pictures Director AG Rojas Director of photography Rina Yang Producer Nick Goldsmith Executive producer Stephen Brierley Editing company Trim Editing Editor Dominic Leung Editor assistant Dave Davis Producer Tatyana Alexandra Audio post Wave Studios Sound designers Ed Downham Alex Nicholls-Lee Music artist Cam Ballantyne Title Caster Studio Beatworms Post production Glassworks Amsterdam VFX supervisor / Lead compositor Kyle Obley Compositor Jan van de Laar On set VFX supervisor George Webster Colourist Scott Harris Executive producer Anya Kruzmetra Production coordinator Salt Ibraeva


Sequel of the day. Ikea - Lamp 2

Lamp 2002


Lamp 2


via fastcompany.com


giovedì 6 settembre 2018

Ad of the day. Nike - Dream Crazy




Don’t ask if your dreams are crazy. Ask if they’re crazy enough. #justdoit

“If people say your dreams are crazy, if they laugh at what you think you can do, good. Stay that way. Because what nonbelievers fail to understand is that calling a dream crazy is not an insult; it’s a compliment.
Don’t try to be the fastest runner in your school, or the fastest in the world. Be the fastest, ever. Don’t picture yourself wearing OBJ’s [Odell Beckham Jr.] jersey; picture OBJ wearing yours. Don’t settle for homecoming queen or linebacker; do both. Lose 120 pounds and become an iron man, after beating a brain tumor. Don’t believe you have to be like anybody to be somebody. 
If you are born a refugee, don't let it stop from playing soccer for the National Team. At age 16.
Don’t become the best basketball player on the planet; be bigger than basketball. Believe in something, even if it means sacrificing everything.
When they talk about the greatest team in the history of the sport, make sure it's your team.
If you have only one hand don't just watch football, play it. At the highest level.
And if you are a girl from Compton, don't just become a tennis player. Become the greatest athlete ever.
Yeah, that's more like it.
So, don't ask if your dreams are crazy. Ask if they’re crazy enough.
It's only crazy until you do it.
Just do it."

lunedì 3 settembre 2018

Funny ad of the day. Paylib - Le geste simple qui règle tout


Annonceur : Paylib Chief Executive Officer Paylib : Vincent Duval Communication Paylib : Kevin Seguy Agence : Herezie Group Responsables Agence : Arno Pons, Chloé Diaz Président & CEO : Andrea Stillacci COO: Pierre Callegari Directeur de la Création : Baptiste Clinet Directeurs de Création : Axel Didon, Joseph Dubruque, Raphael Stein Planning Stratégique : Fanny Camus-Tournier, Sissi Buir TV Producer : Barbara Vaira Maison de Production : Iconoclast Paris Réalisateur : Vincent Lobelle Post-Production : Mathematic Production Son : Octopus Musique Originale : Lorenzo Esposito Fornasari, Eraldo Bernocchi Date Antenne : 27/08/2018 Plan Media : Havas Media

giovedì 9 agosto 2018

Idea of the day. The radio.net FOOTBALLPEN

"A digital radio platform fitted a Bluetooth-connected pen with bone-conduction technology, so Germans could secretly listen to World Cup games at work." Read more at contagious.io


Turning business days into match days! The smart solution to experience the world cup in all business situations. Choose your favorite radio station in the radio.net app, connect the FOOTBALLPEN and bite on the end. The bone conduction is handling the rest. For more info and your chance to win a FOOTBALLPEN go to: https://apps.radio.net/footballpen/ The site is also available in these languages: Deutsch https://apps.radio.de/footballpen/ Français https://apps.radio.fr/footballpen/ Español https://apps.radio.es/footballpen/

Campaign of the day. Dove + Cartoon Network | “I’m Fine”


Dove and Cartoon Network have partnered to help build girl’s self-esteem through cartoons, for the first time ever. This video from the series shows how girls everywhere deal with pressures at school and online Dove’s self-esteem project has been working to build young people’s self-esteem for 14 years. Now, with Cartoon Network, they plan to help 20 million more young people improve their self-confidence and their ability to talk about self-esteem issues in a series of six cartoon short films, directed by Steven Universe creator Rebecca Sugar. What children watch can play a big part in how they perceive themselves, so why not use screen time to help inspire them and grow their body confidence? This video explores the feelings of a young girl who comes home from school after a tough day. Common social pressures, such as teasing or bullying at school, and looking at celebrities on social media, have left her feeling isolated. Trying to ‘fit in’ can leave girls feeling like they’re afraid to express themselves; talking to parents or friends about self-confidence issues or social media anxiety can be tough. It might seem like it’s easier to say ‘I’m fine’ when someone asks, but not sharing problems or negative thoughts can end up making things harder. Through six new Steven Universe cartoons, full of themes of body positivity and self-confidence, Dove and Cartoon Network are here to help young girls understand that being themselves feels better than trying to fit in. Being more confident and building self-esteem takes time, but an inclusive media landscape for young people provides positive inspiration. Join our mission and help a young girl you know grow up feeling confident. Download our free educational resources and spend an #HourWithHer to improve a girl’s self-esteem and body confidence for a lifetime. https://www.dove.com/uk/dove-self-est...
Client Brand Team: Sophie Galvani, Dinara Bekmansurova, Hannah Burns
Agency: Ogilvy UK
Executive Creative Directors: Andre Laurentino and Gerald Lewis
Creative Team: Matt Nankivell, Vik Kanyo, Ollie Jarrott
TV producer: Lora Jane Brisland
Print producer: Chloe Jahanshahi
Account Team: Cathy Sadiner, Sam Pierce, Georgie Howard, Carmen Vicente Soto
Strategy Team: Sandy Thompson, Joshua Crost


TV Production Company: Sweetshop
Director: Andrew Lang
Producer: Justin Edmund-White
Animation Director: Frankie Swan @ Picasso
Animation Producer: Melissa Venet
DOP: Ula Pontikos
Editor: Gary Forrester @ The Quarry
Colourist: Oisin O'Driscoll @ The Mill
Post Producer: Jake Saunders @ Unit
Sound Design: Jamie Thomas @ Unit
Composers: Huntsmen Music
Photographer: Kitty Gale, represented by Gill Turner