Poetic ad of the day. Rubio's: To The Ocean.

via adweek.com

For the last 30 years, the ocean has been a source of inspiration since we first served the Original Fish Taco. Our new 'To The Ocean' video reflects our deep commitment to the ocean and celebrates this cherished natural resource. 

Over the past few years, our menu has evolved to celebrate the ocean more than ever. We've introduced new coastal dishes featuring grilled-to-order sustainable seafood and unique flavors found only at Rubio's. Thanks for being part of our ongoing story.

To the Ocean,
Ralph Rubio

Client: Rubio's
Spot: "To the Ocean"
Agency: barrettSF, San Francisco
Creative Directors: Pete Harvey, Jamie Barrett
Copywriter: Pete Harvey
Art Director: Nik Daum
Executive Producer: Kacey Hart
Managing Partner: Patrick Kelly
Account Director: Molly Warner
Senior Proofreeder: Saul Sabarr
Production Company: Academy Films
Director: Marcus Söderlund
Director of Photography: Allan Wilson
Head of Content, Producer: James Cunningham
Editorial Company: Cut + Run, London
Editor: Ben Campbell
Producer: Annabelle Dunbar-Whittaker
Postproduction: Finish, London
Colorist: Paul Harrison
Audio Mix, Sound Design: 740 Sound
Mixer, Sound Designer: Rommel Molina
Music: "Labor" by Small Sur