via adweek.com
"You only get one family: so come #visitmum and book your ticket to India today here http://bit.ly/16sXQKF
At British Airways, we make visiting Mum easier. For almost 40 years, we've dedicated ourselves to reconnecting you with the people who matter, like Ratnesh, a young man from India, who's touchingly reunited with his Mum, after moving away from his home in Mumbai when he was only 17.
We at British Airways understand that family matters. With more flights to India than ever before, from over 20 North American cities, we make going home simple. We add more joy to your trip too, by offering amenities such as Hindu and Muslim meal options and Bollywood movies."
Ad agency Text100
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