Ambient of the day. The Pink Ribbon Highway — Iceland 2013.

via adweek.com

October is cancer awareness month in Iceland. We had to think up a new way to promote the Pink ribbon. So we took to the streets, and with good help painted the biggest pink ribbon in the world. In the middle of Reykjavík.

Agency: Brandenburg — Iceland
Client: Krabbameinsfélag Íslands / Icelandic Cancer Society