Social project of the day. MTN: The Everywhere Library.

Title: The Everywhere Library // Brand: MTN // Product: Telecom // Agency: Metropolitan Republic
Using USSD technology MTN allowed print ads to become virtual libraries. Books could be downloaded to your cell phone for free. 
Chief Creative Officer: Paul Warner // Executive Creative Director: Peter Khoury // Creative Director:Wesley Phelan // Copywriter: Iain Thomas // Copywriter: Keith Manning //Art Director: Dale Mullany.