venerdì 8 novembre 2013

Animated ad of the day. John Lewis Christmas Advert 2013 - The Bear & The Hare.

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Watch the new John Lewis Christmas TV advert and see Hare give his best friend Bear a Christmas he'll never forget. 

Set in a beautiful forest, poor Bear is the only animal that never gets to celebrate Christmas because he has to hibernate every year. However, this year is different. This year Hare has a brilliant idea.

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The commercial uses a unique animation style that combines traditional 2D hand-drawn animation, stop frame, and 3D model made sets.The story is set to a cover of Keane's 'Somewhere Only We Know' performed by Lily Allen. This will be available to download from iTunes at midnight on Saturday 9th November. 
Click here to download

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Agency: adam&eveDDB
Executive Creative Directors: Ben Priest, Ben Tollett, Emer Stamp
Creative Directors: Aidan McClure, Laurent Simon
Producer: Anthony Falco
Assistant Producer: Catherine Cullen
Managing Partner: Tammy Einav
Business Director: Miranda Hipwell
Account Manager: Caroline Grayson
Production Companies: Blinkink; Hornet
Directors: Elliot Dear, Yves Geleyn
2-D Animation: Premise Entertainment
Character Designer: Aaron Blaise
2-D Animation Supervisors: Aaron Blaise, Dominic Carola
Executive Producers: Bart Yates, James Stevenson Bretton, Josephine Gallagher
Line Producer: Kev Harwood
Production Manager: Benjamin Lole
Production Designer: John Lee
Director of Photography: Toby Howell
Lead Stop-­Frame Animator: Andy Biddle
Editor: Sam Sneade, Ellie Johnson @ Speade
Sound: Sam Robson @ Factory
Colorist: Jean-­Clement Soret @ MPC
Postproduction: Blinkink Studios

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