via adweek.com
For the ING New York City Marathon, ASICS is letting fans step into the shoes of an elite marathoner. Learn more:http://asicsamerica.com/nycm
Ryan Hall, America's fastest marathoner, runs an average of 4:46 a mile. So, ASICS created The Treadmill Challenge, custom-built to run exactly at Ryan's speed. We put the treadmill on the back of a truck, and we're taking it to every corner of the city to let New Yorkers test how long they can keep up at Ryan's pace.
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