Christmas ad of the day. CANAL+ "The Wise Man"

via lbbonline.com

Christmas time at the French premium pay TV channel CANAL+ means lots of irresistible programming for the holidays. 

Believers in the power of entertainment, BETC Paris and CANAL+ present "The Wise Man", the 2013 Christmas film, to remind us of what our favourite holiday is really about. 

In this scenic Christmas tale, directed by Gary Freedman through The Glue Society/Wanda (who also directed "March of the Emperor" in 2006), we meet a wise man on his journey through the desert, guided only by a shining star. 
Struggling on his not so helpful camel, he is eager to arrive in Bethlehem on time.

The film was shot in the south of Morocco, in the deserts near Merzouga and in Ouarzazate.

BRAND: CANAL+ BRAND MANAGEMENT Alice Holzman / Élodie Bassinet / Anne-Gaëlle Petri / Guillaume Sionis AGENCY BETC Paris AGENCY MANAGEMENT Bertille Toledano / Guillaume Espinet / Elsa Magadoux / Marius Chiumino CREATIVE DIRECTORS Stéphane Xiberras / Olivier Apers  ARTISTIC DIRECTOR Francis De-Ligt COPYWRITER Nathalie Dupont TRAFIC Coralie Chasset TV PRODUCER David Green PRODUCTION COMPANY WANDA SOUND PRODUCTION GUM DIRECTOR Gary Freedman (THE GLUE SOCIETY) - See more at: http://lbbonline.com/news/your-shot-canals-nativity-spin/#sthash.WrLiYhh0.dpuf