"In a moving exploration of perfection akin to recent Dove Beauty work, German agency Jung Von Matt/Limmat, working with fashion stores WE Fashion, modissa, PKZ, Schild and Bernies in Zurich, crafted a campaign that urged people to think about the definition of perfect."
Read more at http://www.adrants.com/2013/12/disabled-mannequins-ponder-the-notion.php#ml11jCC4BofILb03.99
Disabled mannequins will be eliciting astonished looks from passers-by on Zurich's Bahnhofstrasse today. Between the perfect mannequins, there will be figures with scoliosis or brittle bone disease modelling the latest fashions. One will have shortened limbs; the other a malformed spine. The campaign has been devised for the International Day of Persons with Disabilities by Pro Infirmis, an organisation for the disabled. Entitled "Because who is perfect? Get closer.", it is designed to provoke reflection on the acceptance of people with disabilities. Director Alain Gsponer has captured the campaign as a short film.
See our former TV-Spots under:
Gianni Blumer: http://youtu.be/Qr-xnqgpin8
Music: Lost At Sea by Dave Thomas Junior