Digital stuff of the day. Alert Shirt: Feel what the players feel

via creativity-online.com

What is Alert Shirt?

Richmond's Trent Cotchin, Hawthorn's Luke Hodge and Collingwood's Scott Pendlebury worked with technicians to create a unique guernsey that physically connects to your team during every game.

Alert Shirt is wearable technology that converts live game data into powerful sensations experienced instantly by the wearer during a match.

The sensations felt in the shirt are:

Pressure: a thumping heart whenever the game is on the line
Impact: the shock of a big hit when players collide
Despair: the sinking feeling of every costly mistake
Exhaustion: lungs burning every time your team puts in a hard effort
Adrenalin: a rush of blood when your team is on the up

Like www.facebook.com/foxtel for information on how to get an Alert Shirt.

Watch our other Alert Shirt videos:

Alert Shirt Teaser #1: The Pressure Test with Scott Pendlebury 
http://www.youtube.com/watch?v=YUIgQd...

Alert Shirt Teaser #2: The Endurance Test with Trent Cotchin
http://www.youtube.com/watch?v=0EdGmv...

Alert Shirt Teaser #3: The Impact Test with Luke Hodge
http://www.youtube.com/watch?v=WF6rT0... 

Alert Shirt: The full story
http://youtu.be/dl093DOVNV8