venerdì 9 maggio 2014

Branded Content of the day. Cadillac Presents A #Promise2Rose by Spike Lee


When Teddy Bridgewater was in the 3rd grade he promised his mother, Rose, he'd get her a Pink Cadillac Escalade when he became a professional football player. After a lot of tears and hard work, Teddy made good on his promise. Watch their story in a new documentary directed by Spike Lee. 

Learn more about the 2015 Cadillac Escalade:
http://www.cadillac.com/escalade-suv....

Read Alpha Mom's account of the big reveal here in "Dreams Do Come True": http://bit.ly/1m36l95

Read Teddy's "Man-to-Man" Q&A with sports author Mark St. Amant from The Good Men Project: http://bit.ly/1kTnm1H

To connect with other Cadillac fans, visithttp://www.facebook.com/Cadillac or follow @Cadillac on Twitter.

To view other Cadillac videos like this, visit or subscribe to:http://www.youtube.com/user/Cadillac

Client: Cadillac
Agencies: Rogue, Boston, and Spike DDB, Brooklyn
Chief Creative Officer: Lance Jensen
EVP, Executive Creative Director -Copy: Dave Banta
SVP, Group Creative Director-Art: Kevin Daley
VP Associate Creative Director- Art: Khari Streeter
VP Creative Director-Copy: Lawson Clarke
CEO & Chief Creative Officer (Spike DDB): Spike Lee (Spike DDB)
Executive Creative Director (Spike DDB): Dabo Che (Spike DDB)
Creative Director- Digital: Matthew Zelley
Account Team: Megan Wiggin, Clifford Stevens, Emily Shahady, Kristen Selasky, Riyhana Bey (Spike DDB) Geneika Lewis (Spike DDB) Kaitlyn Sherman (Spike DDB) Chad McLean (Spike DDB)
Project Management: Paul Pantzer, Christy Costello
Planner: Anne Feighan
Executive Producer: Andrew Barnett
Content and Social Media: John Dukakis, Jamie Scheu, Lora Stock
Operations Manager & Assistant Producer: Robyn Ross
Dir. Of Operations & Integrated Production: Lizzie Haberman (Spike DDB)
Production Company: 40 Acres and a Mule Filmworks
Executive Producer: Alex Wright
Director: Spike Lee
Director of Photography: Daniel Patterson
Makeup: JoJo Rogriguez
Stylist: Jessica Thornhill
Edit House: Lost Planet
Editors: Jacks Genega, Ben Rodriguez
Producer: Krystn Wagenberg, Kate McCormick
GFX Supervisor: Reginald William Butler
Music House: Amber Music & Hifi
Creative Director: Paul Robb (HiFi)
Music Producer: Michelle Curren (Amber), Mike Perri (Amber), Jack Bradley (HiFi)
Music Composer: Robert DiPietro (HiFi)

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