via lbbonline.com
Shockingly tragic acts of youth violence are on the rise in China. An even lesser known finding is that in China, childhood verbal abuse has a strong link to adolescent delinquency.
The Center for Psychological Research, Shenyang and Ogilvy & Mather, Beijing have joined hands to launch a creative campaign that raises Chinese public awareness of the serious and detrimental effects of verbal abuse.
Visit www.wordscanbeweapons.com
Credits
Project Title: "Words can be Weapons"
Client: Center for Psychological Research, Shenyang
Creative Agency: Ogilvy & Mather, Beijing
Creative Directors: Graham Fink, Juggi Ramakrishnan, Wilson Chow, Doug Schiff, Xingsheng Qi
Designers: Yong Xie, Xingsheng Qi, Soonguan Poh
Copywriters: GuiLin Bo, Chuyu Li, Juggi Ramakrishnan, Wilson Chow
Art Directors: Xingsheng Qi, Xiaodong Xiao, Lei Fu, Kaixin Li, Yong Xie, Fei Wang
Video Editor: Morris Ku
Creative Technologist: Eric Wu
Innovative Digital Planners/producers: Rita Yang, Quetina Yang
Web Designer: Jason Wee, Didi Shao, Sisi Xing
Film Producer: Jing Li
Social Media Leads: Jeremy Webb, Bob Wang
Content and KOL Manager: Ben Xu
Platform Technical Support: Frank Chen
Outdoor Production Supervisor: Jinfeng Ding
3D Designers: Yu Guo, Xing Wan, Tongxue Wang, Wanqiu Lin
Animation Designer: Zheng Sun
Software Motion Designer: Lei Zhang
Music: Massive Music, Kaiser Sound Studio, Shanghai
Nessun commento:
Posta un commento