giovedì 8 maggio 2014

Simply beautiful idea of the day. CNA - Speaking Exchange


FCB Brasil and the CNA language school network are launching the Speaking Exchange project, which connects CNA students in Brazil with Americans living in retirement homes. This meeting is carried out via an exclusive digital tool that uses video chat technology to bring the students face to face with Americans.
Client: CNA
Project: "Speaking Exchange"
Agency: FCB Brazil
Executive Creative Directors: Joanna Monteiro, Max Geraldo
Digital Creative Director: Pedro Gravena
Creative: Vinícius Fernandes, Bruno Mazzotti, Daniel Alves, Mauricio Bina
Creative Technologist: Márcio Bueno
Digital Production: Brave.ag
Project: Lia D'Amico
Technology: Gerson Lupatini, Caio Mello
Account: Mauro Silveira, Alec Cocchiaro, Pedro Führer, Thiago Figueiredo
Planners: Raphael Barreto, Lia Bertoni, Pedro Schneider
Media: Alexandre Ugadin, Tiago Santos, Fábio Tachibana, Sandra Carvalho, Fábio Menezes
RTV: Vivi Guedes, Ana Flávia de Lucca, André Fonseca
Production Company: Hungry Man
Director: Ricardo Mehedff
Co-direction: Fábio Pinheiro
Photographers: Fernando Young (Brazil), Grant Weiss (Chicago)
Production Company: Hungry Man
Account Production: Mariana Marinho
Editor: Rodrigo Resende
Managing Partner: Alex Mehedff
Executive Production: Alex Mehedff, Rodrigo Castelo
Postproduction: Hungry Man; Psycho
Postproduction Supervisor: Rodrigo Oliveira
Sound Producer: Timbre
Client Supervisors: Luciana Fortuna, Nicadan Galvão, Diego Marmo, Ricardo Martins

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