Animation of the day. Patagonia - What the Pluck? – Conventional Down Is a Scary Business

To ensure the humane treatment of birds that supply us with down, as of fall 2014 Patagonia uses only 100% Traceable Down. We trace it from farm to factory to make sure the birds that supplied it were never force-fed or live-plucked, and that our down is never blended with down from sources we can’t trace. The Traceable Down Standard provides the highest assurance of animal welfare in the apparel industry so you can stay warm in good conscience. Learn more at patagonia.com/traceabledown