martedì 28 ottobre 2014

NSFW ad of the day. WEEKDAY x RFSU - Be Carefree, Not Careless - Keep a condom in your 5th pocket


Keep WEEKDAY x RFSU condoms in your 5th pocket and be carefree, not careless. Weekday and RFSU want to encourage a positive attitude towards buying, carrying and using condoms. Music by Mapei. 

For more information visit: 
weekday.com/5thpocket and rfsu.se/5thpocket
Instagram: @weekday_stores and @rfsu

#WEEKDAYxRFSU 
#5thpocket

Extra thanks to Christian Larson (STANDART) and Mapei.

CREDITS:

WEEKDAY
Project leader: Ingrid Lundberg
Production leader: Anna Morne
Art director: Jacob Huurinainen
Script: Hanna Belander (freelance)
Graphic designer: Sarah Van der Bijl
Copywriter: Sarah Long
Production for movie: Anna Wallin

RFSU
Strategic collaborations & fundraising: Krister Nyman
Sexuality educater: Pelle Ullholm

FILM CREDITS:

Production company: STANDART 

Executive Producer: Pål Åsberg
Director/editor: Christian Larson
Producer: Dea Saracevic
DoP: Erik Sohlström
1:st assistant camera: Astrid Junker
2:nd assistant camera: Sara Sivesson
1:st AD: Anders Habenicht 
DIT: Max Thedeby

Stylist: Elsa Fischer
Stylist assistant: Selam Fezzahayie 
Make up: Sanna Riley
Set Design: Johan Broomé
Props Master: Christer Jonsson 
Gaffer: Nisse Virgin
Best boy: Mike Wahlberg
2:nd Electrician: Anton Sjöberg
Sound: George Hagstrand
Production coordinator: Simon Wallin
Production assistant: Molly Bergström 

Music: Mapei - Don’t Wait

Music Supervisor: André Brink, Universal Music Publishing 

Post-production:
Chimney

Camera and other technique:
Ljud&Bild Media

Thank you: 
All participants
Emma Backman
Felicia Thisell 
Helena de Brun
André Brink
Joakim Högström
Lasse, Berny och Cambike 
Under Bron 
Polisen i Stockholm
Malmgårdsvägen 
Fredrikshovs Gymnasium
Hälsans hus
Berras biluthyrning Södermalm