#Heineken100 creative director Chris Gibbs challenges Parabellum co-founders Jason Jones and Mike Feldman to try something new as part of their 2014 #Heineken100 collaboration. The challenge was accepted…
The “#Heineken100” product collaboration initiative is entering it’s fifth year, and in partnership with Chris Gibbs, the program, is being elevated to new heights by bringing in three new brand partners: high-end eyewear label Garrett Leight California Optical; RTH, a purveyor of re-engineered American surplus apparel, and leather goods brand Parabellum.
#Heineken100 isn’t just about great partnerships. It’s about amazing brands creating exclusive, wholly original products outside their usual aesthetic in the Heineken spirit of Open Your World. These products were designed in each label’s respective ateliers in Los Angeles.