martedì 16 giugno 2015

Idea of the day. KFC - Tray Typer

KFC - Tray Typer from This is for the jury on Vimeo.
KFC is fingerlickin’ good. But using your smartphone while enjoying KFC will leave a not so good fingerprint on your touchscreen.
That’s why we invented the KFC Tray Typer – a durable paper tray that transforms into a super-thin, rechargeable wireless keyboard when you connect your smartphone via Bluetooth.
We handed out the Tray Typer with every order during the opening week of new KFC restaurants and our fans loved it: Geolocated social media discussions skyrocketed and every single one of the smart paper trays was taken home.

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