Driving with a child in your car can be a staggering twelve times more distracting than when driving with a mobile phone. Don’t look back, the latest Public Service Broadcast Advert from the Road Safety Authority, illustrates how the most vulnerable person in your car can present the biggest danger. Do not lose a lifetime looking back. Never let a child take your focus off the road. Pull over if you have to.
Client: Road Safety Authority, Ireland
Agency: Irish International
Director: Martin Stirling