domenica 15 maggio 2016

Automotive ad of the day. Would you survive the world's most open test drive?

The new smart fortwo cabrio is radically open. But just how open are its drivers? See what happened when we hooked up our test drivers to a lie detector and asked them some daring questions! 
Client: Smart
Agency: BBDO Berlin
CCO: Wolfgang Schneider
Creative Managing Director: Jan Harbeck, Ton Hollander
ECD: Michael Schachtner
Creative Director: David Missing, Fedja Kehl
Art Director: Shelley Lui
Copywriter: Julian Stoelting. Kyra Nenz
Account Team: Sonja Ruschke (Account Manager), Lindsay Jönsson (Account Director), Jan Hendrik Oelckers (Group Account Director)
Agency Producer: Stefan Bader, Silke Rochow
Chief Production Officer: Steffen Gentis (BBDO Group Germany)
Film Production: Markenfilm Crossing
Producer: Oliver Hack (Managing Director), Alexander Husche (Producer)
Post-Production: ARRI Mitte
Producer: Julia Dobler
Music/Sound Design: Nordmeister
Composer: Malte Hagemeister & Kristian Nord
Audio Production: Studio Funk
Sound Engineer: Julian Maßmann
Producer: Nicole Leibner, Uta Wittchen
Director: Kai Sehr
DOP: Björn Knechtel
Script: Kyra Nenz, Julian Stoelting
Editor: Sven Duncker
Visual Effects: Martin Poggenclaas, the makery
Setting: Orange Films

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