Funny campaign of the day. Alpen - 'It all started so well'

Alpen "Cricket" by Liz Murphy from Nice Shirt Films on Vimeo.

Alpen "Kite" by Liz Murphy from Nice Shirt Films on Vimeo.

Client: Alpen
Campaign: "It All Started So Well"
Global Marketing Director: Sally Abbott

Agency: BBH
Copywriter: Martha Riley
Creative Director: Carl Broadhurst
Strategy Director: Rowenna Prest
Business Lead: Sian Cook
Account Executive: Nathan Coffey
Account Director: James Rice
Producers: Ally Mee, Ronae Rayson

Production Company: Nice Shirt Films
Director: Liz Murphy
Producer: Luke Goodrum
Director of Photography: Justin Brown

Postproduction: Jon Hollis @ Raised by Wolves

Editor, Editing House: Mark Burnett @ Whitehouse Post

Sound: Sam Ashwell @ 750mph