My Predictions.

giovedì 22 gennaio 2015

Nice ad of the day. The Internet of Everything | The Last Traffic Jam

Cisco is building the Internet of Everything. Creating the secure cloud and analytics solutions for connected cities today that will confine the traffic jam to yesterday.

Cisco envisions a world full of lasts. Click to find out more:
http://cs.co/YTlasttrafficjam.

Subscribe to Cisco's YouTube channel: http://cs.co/Subscribe.

Via goodbysilverstein.com :

"After conducting interviews with leaders in business and technology and a global survey with over 2,000 C-Suite executives, we discovered a very clear sentiment among leaders that they feel a responsibility to do more. To use their assets to solve big problems in the world. They have an ambition and a drive to leave their companies and the world a better place as a result of their time here and, increasingly, technology is the avenue to do that. So we created this campaign to capture our audience’s ambitions and leveraging the Internet of Everything (and the Cisco technology) to solve important problems.

In the past couple of years, we have seen the first driverless car, the first connected parking lot and the first smart energy grid. While these industry firsts are noteworthy, we believe they are only truly interesting for the lasts they lead us to. The last traffic jam. The last missed delivery. The last blackout."

Credits via campaignlive.com
Agency: Goodby Silverstein & Partners
Partners: Jeff Goodby, Rich Silverstein
Creative Directors: Nick Klinkert, Justin Moore
Art Director: Sam Luchini
Copywriter: Roger Baran
Director of Broadcast Production: Tod Puckett
Executive Broadcast Producer: Hilary Coate
Broadcast Producer: Stephanie DeNatale
Worldwide Group Account Director: John Coyne
Account Director: Tanin Blumberg
Account Manager: Annalisa Dreese
Assistant Account Manager: Chelsea Bruzzone
Group Brand Strategy Director: Kelli Robertson
Brand Strategist: Graham North
Junior Brand Strategist: Marisa Perazzelli
Senior Business Affairs Manager: Mary Marhula
Production Company: Reset
Director: Johnny Green
Director of Photography: Lasse Frank
Producer: Laure Stevens
Executive Producer: Jeff McDougall
Editorial Company: Final Cut
Editor: Jeff Buchanan
Assistant Editor: Scott Butzer
Senior Producer: Suzy Ramirez
Executive Producer: Saima Awan
Telecine: MPC
Colorist: Mark Gethin
Color Producer: Summer McCloskey
Executive Producer, Color: Amanda Ornelas
VFX/Finishing: The Mill
Executive Producer: Sue Troyan
Senior VFX Producer: Kait Boehm
Shoot Supervisors: Tim Bird and Dan Williams
Creative Director: Tim Bird
2D Artists: Joy Tiernan, Ben Smith and Anthony Petitti
PreVis: Matt Neapolitan
VFX Coordinator: Daniel Midgley
Music: Barking Owl
Sound Design: Barking Owl
Sound Designer: Michael Anastassi
Creative Director: Kelly Bayett
Head of Production: Whitney Fromholtz
Mix: Eleven Sound
Mixer: Jeff Payne
Assistant Mixer: Ben Freer
Producer: Dawn Redmann
Executive Producer: Suzanne Hollingshead
Design Studio: Elastic

martedì 20 gennaio 2015

Viral of the day. Early Facebook Commercial (1995)

Television commercial for The Facebook from the mid-90s.

Cute ad of the day. Dove Hair: Love Your Curls

Did you know that only 4 out of 10 curly haired girls think their hair is ‘beautiful’? The best way to inspire them to love their curls is to celebrate and show them how much you love yours.

Agency: Ogilvy & Mather, Paris

B&W ad of the day. Patek Philippe - Generations

Visit the website

lunedì 19 gennaio 2015

Automotive ad of the day. Volvo - Made by Sweden - Vintersaga

Agency: Forsman & Bodenfors

Advertising Agency: Forsman & Bodenfors, Sweden
 Art Directors: Andreas Malm, Staffan Lamm
Copywriter: Fredrik Jansson
Designer: Mikko Timonen
Account Directors: Anders Bothén, Hans Andersson, Erik Sollenberg
Account Executive: Martin Johansson
Agency Producer: Jens Odelbring
PR Strategist: Mathias Ericsson
 Web Producer: Malin Careborg
Director: Gustav Johansson
Director of Photography: Niklas Johansson
 Editor: Sam Ostrove
 Production company: New Land
 Executive Producer: Erik Torell
Producer: Sophie Tamm Christensen
Production Manager: Sophie Hedberg
 Grade: Mike Cosola
Sound Design: Martin Dahl / STOPP
Post Production: Johan Boije / STOPP
Musical Artist: Amanda Bergman
 Title of song: ”Vintersaga”
Written by: Ted Ström
Produced by: Oskar Linnros
 Music Supervisor: André Brink & Jonas Holst, Universal Music Publishing Scandinavia
Published by: BMG Chrysalis Scandinavia A
Label: Sweden Music / Universal Music 
Mastered by: Björn Engelmann, The Cutting Room
Photographer: Felix Odell
 Production company: CameraLink
Post production: Johan Cabezos, Señor & F&B Factory
Media agency: Mindshare
Social media agency: The Viral Company
Det här är en hyllning till Sverige när det är som kärvast. Ett tack till kylan, mörkret, blåsten och regnet. Därför att utan våra hårda svenska förhållanden hade vi aldrig tillverkat de bilar vi gör.

Vem som helst kan bygga en bil som fungerar i solsken och vackert väder. Att ta fram bilar som tar dig dit du ska oavsett väder och väglag är en helt annan sak. För oss är fyrhjulsdrift inte en onödig extrautrustning man kan skryta med, det är en funktion som tar dig hem.

Aktiva helljus, automatisk nödbroms och döda vinkeln-varnare är inte en lek med teknik, utan vettiga hjälpmedel för att köra tryggt och säkert genom ett Sverige där det stora vemodet rullat in.

http://volvocars.se

Musik:
Amanda Bergman - Vintersaga
Producerad av Oskar Linnros
Spotify - http://spoti.fi/1E4C2GL

Nice ad of the day. Normal Days - British Army

Via http://www.wcrs.com/thearmy
‘Normal Day’ is a new multi-channel campaign for the Army which aims to improve understanding of what the Army does and support recruiting across the whole Army.

‘Normal Day’ vividly brings to life the many unsung roles the Army performs in a number of different communities and scenarios. The campaign spans TV, print, digital and includes a series of online films with real-life examples of how Army personnel have impacted ordinary people’s lives in the UK, Kosovo and the Philippines.

With one in four people feeling their jobs are lacking a challenge, excitement, the opportunity to travel and a decent salary – ‘Normal Day’ also aims to support recruitment drive and encourage part-time roles with the Army Reserve.
New campaign 'Normal Day' showcases the Army's role and relevance in changing times.

Via gov.uk
Brigadier Nick Orr, the Army’s Head of Communications, said:

We have launched this campaign to improve understanding about what the Army does, but also to showcase the people that make our Army the force it is for good. These skilled men and women help to ensure normality is preserved for people at home and overseas and this campaign helps bring that to life for a modern audience who, in part at least, may question its future role and relevance.

We are proud of the Army’s values and role which is absolutely to protect the United Kingdom and fight its enemies, but also to prevent conflict and deal with disaster. While we recognise the clear need to adapt and change with the times, our role and relevance is enduring. The Army is as relevant now, if not more so, than ever before amid these incredibly complex times.

The campaign breaks new ground for the Army and vividly brings to life the many, and often under-recognised, duties it performs across a number of different communities and scenarios.