Ad of the day. Toyota - A Sirious safety message

via cultofmac.com
Saatchi & Saatchi's Stockholm

Animal Spot of the day. Rediscover the Joy of the Kitchen | IKEA Wonderful Everyday

Client: Ikea
Agency: Mother London
Production Company: MJZ
Director: Juan Cabral
VFX: MPC
VFX Producer: Julie Evans
VFX Shoot Supervisor: Bill Macnamara
CG Supervisor: Fabian Frank
VFX Lead: Alex Lovejoy

With hungry mouths to feed and not enough time in the day, cooking can sometimes feel like a chore. But at IKEA we know that fun is the one ingredient needed to turn everyday cooking into something we look forward to. When it works properly the kitchen is a wonderful place to spend time. It’s a social hub for friends and family. A place to play. A place to unwind. A place to create and enjoy. 

In this advert we follow a group of curious monkeys as they discover something extraordinary in the middle of their jungle home. A playground like nothing they've seen before. Things pop, slide, turn and spin. They explore drawers and cupboards, each filled with surprises just for them. It doesn’t take long for their curiosity to turn into utter delight, reminding us all what a wonderful place the kitchen can be.

To rediscover the Joy of the Kitchen visit http://www.ikea.co.uk/wonderfuleveryday

Subscribe to the IKEA UK YouTube channel: https://www.youtube.com/ikeauk
Like IKEA UK on Facebook: https://www.facebook.com/IKEAUK 
Follow IKEA UK on Instagram: http://www.instagram.com/ikeauk 
Follow IKEA UK on Pinterest: http://www.pinterest.com/IKEAUK

The spot was directed by Juan Cabral at MJZ London.

The soundtrack is Psychotic Reaction cover by Brenton Wood. Written by Roy Chaney, Ken Ellner, John Michalski, Byron Atkinson and John Byrne. Published by The Bicycle Music Company, Inc. administered by Bucks Music Group Limited.

PSA of the day. What's The Worst That Can Happen

Agency: RK Venture
Principal, Executive Creative Director: Richard Kuhn
Broadcast Creative Director, Writer: Nick Tauro
Executive Producer: Akash Khokha
Director: Sean Broughton
Director of Photography: Dean Mitchell
Editor: Phil Perri
Effects, Color: Left Field Labs
Computer Graphics, Special Effests: The Brigade

Automotive ad of the day. smart forfour | Swearing Kids

No swearing kids with the smart forfour: when you drive the wrong car, you teach the wrong words. Learn more about relaxed city driving athttp://www.smart.com

More information about smart: 
--- http://www.smart.com 
--- http://www.facebook.com/smart
--- http://www.youtube.com/smart 
--- http://twitter.com/smart_worldwide 
--- http://pinterest.com/smartworldwide 
--- http://instagram.com/smart_worldwide
--- http://smart-magazine.com
BBDO Berlin

Video of the day. Typographic Film Advertising

via creativereview.co.uk / http://www.dandad.org/en/new-blood/
Typographic Film Advertising - Alien from William Lanham on Vimeo.
Typographic Film Advertising - Blade Runner from William Lanham on Vimeo.

Smart ad of the day. Kiss - End The Awkward - Scope video

Grey London 
http://www.scope.org.uk/awkward
6 July is International Kissing Day and we’ve produced a new film to celebrate, ahead of a whole season of End The Awkward activity. We want to ‘Kiss awkward goodbye’ by showcasing disabled and non-disabled couples kissing. By showing this unapologetically, we can help break down awkward barriers that currently exist.

The film shows that when you get down to it – literally – we’re all the same and it’s about personal connection and chemistry. 

We want people to ditch their assumptions about disability, get over their awkwardness and just relax. Dating, sex and relationships can be awkward at the best of times. It’s always better to just chill out a bit. Focus on the person and the connection, not the impairment.

For an audio description version of this film, please visit:
https://youtu.be/_CHNH1gYP1Y

About End The Awkward:
A big part of the campaign is encouraging people sharing their awkward moments. We hope this video will get people thinking differently about sex and disability – but also prompt people to share their stories and get involved at our Awkward hub. We’ll be publishing awkward stories regularly through the campaign too.

http://www.scope.org.uk/awkward

About Scope:
Scope exists to make this country a place where disabled people have the same opportunities as everyone else. Until then, we'll be here. We provide support, information and advice to more than a quarter of a million disabled people and their families every year. We raise awareness of the issues that matter. And with your support, we'll keep driving change across society until this country is great for everyone. 

Find out more about our work here: http://www.scope.org.uk