Idea of the day. Timeless Journey as told by Dentsu Tokyo Wins Digital Craft Grand Prix at Spikes

Timeless Journey describes the legacy of Antonio Stradivari and his violins. They say that as a Stradivarius instrument gets older, the more complex and romantic it begins to sound. Tracing the journey of such an instrument back hundreds of years, the campaign is the group's attempt at making people travel back in time, to when they were being crafted in Italy to the different halls and theaters across the different time periods the violin has been to. Dentsu, together with their partners in the campaign, built a gallery in central Tokyo at the Morj Arts Center Gallery in Roppongi, including recorded music from various eras played in an anechoic chamber, using historically appropriate strings and bowing. The agency shares, they then processed the recordings to replicate acoustic environments from each era using architectural drawings, historical materials and 3D modeling. The campaign's creativity, ingenuity, and effectivity eventually landed it several accolades, a Digital Craft Grand Prix Spikes among others. Read more about Dentsu's Spikes Asia Awards haul here: https://www.adobomagazine.com/global-...

Agency Dentsu

Ads of the week. THE GUARDIAN - BORN FREE FOUNDATION - VW

Hope is Power

AGENCY Uncommon/London PRODUCTION COMPANY Pulse Films/London DIRECTOR James Marsh MANAGING DIRECTOR James Sorton EXECUTIVE PRODUCER Lucy Kelly PRODUCER David French PRODUCTION MANAGER Tom Nutting DP Rob Hardy EDITOR Jinx Godfrey EDITING Marshall Street Editors SFX Machine Shop SOUND DESIGNER Henning Knoepfel MUSIC SUPERVISOR Jay James MUSIC AND SOUND Soundtree Music VFX SUPERVISOR Jason Watts FLAME ARTIST Andy Copping POST PRODUCER Vittorio Giannini POST PRODUCER Fi Kilroe POST PRODUCTION Freefolk COLORIST Paul Harrison AGENCY Uncommon/London PRODUCTION COMPANY Pulse Films/London DIRECTOR James Marsh MANAGING DIRECTOR James Sorton EXECUTIVE PRODUCER Lucy Kelly PRODUCER David French PRODUCTION MANAGER Tom Nutting DP Rob Hardy EDITOR Jinx Godfrey EDITING Marshall Street Editors SFX Machine Shop SOUND DESIGNER Henning Knoepfel MUSIC SUPERVISOR Jay James MUSIC AND SOUND Soundtree Music VFX SUPERVISOR Jason Watts FLAME ARTIST Andy Copping POST PRODUCER Vittorio Giannini POST PRODUCER Fi Kilroe POST PRODUCTION Freefolk COLORIST Paul Harrison

The Bitter Bond

AGENCY The Engine Group/London PRODUCTION COMPANY BLINKINK DIRECTOR Daniel Salles ANIMATION/VFX Zombie Studio DIRECTOR Paulo Garcia EXECUTIVE PRODUCER Bart Yates EXECUTIVE PRODUCER Natalia Gouvea DP Lucas Andres Barreto CGI LEAD Yohann Da Geb ANIMATION DIRECTOR Bruno Monteiro COLOURIST Marcio Pasqualino GRADE Psycho N'Look/Sao Paulo SOUND DESIGNER Ben Leeves SOUND DESIGN Jungle Studios MUSICAL INTRO Alex Wilson Thame ART DIRECTOR Jason Keet COPYWRITER James Hodson CREATIVE DIRECTOR Steve Hawthorne CREATIVE DIRECTOR Katy Hopkins EXECUTIVE CREATIVE DIRECTOR Paul Jordan PRODUCER Stefanie Forbes AGENCY The Engine Group/London PRODUCTION COMPANY BLINKINK DIRECTOR Daniel Salles ANIMATION/VFX Zombie Studio DIRECTOR Paulo Garcia EXECUTIVE PRODUCER Bart Yates EXECUTIVE PRODUCER Natalia Gouvea DP Lucas Andres Barreto CGI LEAD Yohann Da Geb ANIMATION DIRECTOR Bruno Monteiro COLOURIST Marcio Pasqualino GRADE Psycho N'Look/Sao Paulo SOUND DESIGNER Ben Leeves SOUND DESIGN Jungle Studios MUSICAL INTRO Alex Wilson Thame ART DIRECTOR Jason Keet COPYWRITER James Hodson CREATIVE DIRECTOR Steve Hawthorne CREATIVE DIRECTOR Katy Hopkins EXECUTIVE CREATIVE DIRECTOR Paul Jordan PRODUCER Stefanie Forbes

What Do You Think Will Happen?

AGENCY BBDO/Dublin PRODUCTION COMPANY Red Rage Films DIRECTOR Lena Beug ART DIRECTOR Clayton Homer COPYWRITER Dillon Elliott ART DIRECTOR Aoife Cusack PRODUCER Andrew Counihan EXECUTIVE CREATIVE DIRECTOR Dylan Cotter PRODUCER Paul Holmes DP Kip Bogdahn POST PRODUCTION Screen Scene EDITOR Jake Walshe AGENCY BBDO/Dublin PRODUCTION COMPANY Red Rage Films DIRECTOR Lena Beug ART DIRECTOR Clayton Homer COPYWRITER Dillon Elliott ART DIRECTOR Aoife Cusack PRODUCER Andrew Counihan EXECUTIVE CREATIVE DIRECTOR Dylan Cotter PRODUCER Paul Holmes DP Kip Bogdahn POST PRODUCTION Screen Scene EDITOR Jake Walshe

Ad of the day. Sandy Hook Promise / Back-to-School Essentials

Credits

Creative Agency: BBDO, New York

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

SVP Senior Creative Director: Peter Alsante

VP Creative Director: Bianca Guimaraes

Associate Creative Director / Copywriter: Jim Connolly

Associate Creative Director / Copywriter: Gary Toit

Associate Creative Director / Art Director: Lance Vining

Director of Integrated Production: David Rolfe

VP, Group Executive Producer: Alex Gianni

Associate Producer: Molly Ross

MUSIC PRODUCER: Julia Millison

BUSINESS MANAGER: Grace Kelly

SVP Senior Director: Lindsey Cash

ACCOUNT MANAGER: Elizabeth Jacobs

ACCOUNT EXECUTIVE: Melissa Blache

PLANNING DIRECTOR: Ben Bass

BRAND STRATEGIST: Michael Schonfeld

VP, DIRECTOR OF DATA: Chris Daniele

Production Company: Smuggler

EXECUTIVE PRODUCER: Drew Santarsiero

DIRECTOR: Henry Alex Rubin

Co-Founder: Patrick Milling -Smith

Co-Founder: Brian Carmody

LINE PRODUCER: Lead Allina

DIRECTOR OF PHOTOGRAPHY: Autumn Durald Arkapaw

Editorial Company: No6 Edit

Managing Director: Corina Dennison

SENIOR PRODUCER: Laura Molinaro

EDITOR: Jason Macdonald

ASSISTANT EDITOR: Renn Cheale

TELECINE COMPANY: Company 3

TELECINE ARTIST: Tim Masick

Producer: Alexandra Lubrano

CONFORM / VFX / FINISH COMPANY: No6 Edit

CONFORM ARTIST: Ed Skupeen

Flame Assist: Mark Reyes

GRAPHIC DESIGN COMPANY: No6 Edit

PRODUCER: Laura Molinaro

GFX: David Gerber

MUSIC COMPANY: JSM

CEO/CCO: Joel Simon

Executive Producer: Jeff Fiorello

COMPOSER: Jason Krebs / Joel Simon

PRODUCER: Norm Felker / Andrew Manning

Sound Designer: Nathan Kil

MIX & RECORD COMPANY: Heard City

ENGINEER: Jeremy Siegel, Keith Reynaud, Evan Mangiamele, Elizabeth McClanahan

Managing Partner: Gloria Pitagorsky

Executive Producer: Jackie James & Sasha Awn

PRODUCER: Andi Lewis

Sound Designers: Evan Mangiamele, Jeremy Siegel, Keith Reynaud,

Assistant Audio Engineers: Tom Morris, Seth Brogdon, Evan Anderson, Ronnie Stapleton

Casting Company: Doreen Frumkin

VO TALENT: Lawton Paseka (for radio spots only)

Media Agency: PHD Media

Bob Estrada, Client Business Lead

Nichole Verost, Associate Strategy Director

Gretchen Smith, Digital Performance Director

Alison Horowitz, Strategy Supervisor

Caren Axelrod, Associate Director, Social Media

Harry Keeshan, President, Video Investment

Seth Glosman, Managing Director, Integrated Investment

Paul Salman, Director, Video Investment

Amy Turner, Associate Director, Published Media

Amanda Knoll, Supervisor, Published Media

Grace Collins, US Director, Local Investment

Jeanne Boland, Group Director, Local Investment

Nice ad of the day. Durex - Foreplay Forever

Havas London

Ad of the day. Millions of Americans struggle with hunger

Making of

Advertising Agency: Leo Burnett, USA

Idea of the day. The Life Saving Soap Operas

Circus Grey and Peruvian Ministry of health, present the campaign: "The life saving soap operas", the very first organ donation between the characters from two totally different TV series. Yair, one of the leading characters of the Soap opera "Ojitos Hechiceros 2" died and donated his kidney to Lorenzo, the main character of "Señores Papis", saving his life. A pop culture crossover that starts in fiction to save the lives of thousands of people in reality. . Credits: Peruvian Ministry of Health and América TV Agency: Circus Grey, Lima, Peru CEO: Pedro José de Zavala CCO: José Luis Rivera y Piérola ECD: Charlie Tolmos Creative Directors: Mario Neumann / Carlos Cárdenas / Ricardo Baracco Art Director: Patricio Vargas Copywriter: Jordán Cáceres Production Manager: Renzo Talavera Agency Producer: Vanessa Gómez / Mayte Angulo / Ximena Rojas Post production: Edson Ku, Miguel Chiesa New Business: Valeria Malone Del Barrio Producciones: CEO: Michelle Alexander Executive producer: Adriana Alvarez CRO: André Silva Music/sound Producer: Sin Anestesia Studio Canica Films Videographer and direction: Verónica Vásquez Videographer: Sergio DiNegro Videographer: Angel Nuñez Videographer: Enzo Zevallos Sound: Gianmarco Rodriguez