For streamers on live streaming video platform Twitch, the main source of income is donations made by viewers. When a viewer makes a donation, they can add a personalised message that is read aloud by a bot during the live stream. Last week, Burger King USA hijacked this feature and made small donations to streamers under the username The_King_Of_Stream_US. Each donation matched the price of a summer promotional offer, such as $1 for a mini-shake or $5 for a Whopper.
via campaignbrief.com More info here The film tells the story of Domuts, showing dogs from everywhere making the pilgrimage to Dogtopia, where Domuts blossom. Watch the integrated case here Watch the activation case here CLIENT: CGU Insurance CHIEF MARKETING OFFICER: Brent Smart MARKETING DIRECTOR: Sally Kiernan CONTENT & DIGITAL DIRECTOR: Zara Curtis CONTENT CREATIVE LEAD: Simeon Bartholomew CREATIVE LEAD: Cath Bosson DIGITAL LEAD: Cath Carrington CREATIVE SPECIALIST: Mark Pearson CREATIVE AGENCY: The Monkeys, Part of Accenture Interactive GROUP CCO/CO-FOUNDER: Scott Nowell CCO: Scott Nowell EXECUTIVE CREATIVE DIRECTOR: Vince Lagana CREATIVE DIRECTOR: Jay Morgan CREATIVE TEAM: Danny Pattison, Barnaby Packham, Michael Canning. BUSINESS STRATEGY DIRECTOR: Hugh Munro PLANNER: Henry Bilson DIGITAL STRATEGIST: Tim Smith DIGITAL PRODUCER: Tamara Wohl LEAD DIGITAL DESIGNER: Eva Godeny DIGITAL DESIGNERS: Lauren Elliot, Laura Ives DESIGNER: Mel Watson GROUP CONTENT DIRECTOR: Katie Wong-Hee SENIOR CONTENT MANAGER: Fizzy Keeble CONTENT MANAGER: Sophie Finckh AGENCY PRODUCERS: Simone O’Connor, Katie Bassett EARNED MEDIA & INFLUENCER AGENCY: Thinkerbell EARNED MEDIA STRATEGY: Cath King INFLUENCER ENGAGEMENT: Georgie Cavanagh IAG MEDIA TEAM: Lisa Jarvis, Tom Dodd MEDIA AGENCY: Mindshare STRATEGIST: Rebecca Alexander PLANNER: Louise Blackwood MEDIA BUYING: Lee Dobbins, Alexandra Carroll, Isabelle Wall PRODUCTION DOMUTS TVC: Rabbit DIRECTOR: Jeff Low EXECUTIVE PRODUCERS: Lucas Jenner & Alex Hay PRODUCER: Marcus Butler DOP: Simon Duggan EDITOR: Adam Wills POST: Blackbird PRODUCTION SHOPFRONT: Scoundrel POST: The Editors
Production company: Rsa Films, London, United Kingdom
Advertising Agency: Saatchi & Saatchi, London, United Kingdom
Creative Director: David Droga
Copywriter: Gavin Kellett
Art Director: Nik Studzinski
Agency Producer: Sally-Ann Dale
Account Supervisor: Jamie Lewis
Advertisers Supervisor: David Brimson
Director: Carl Erik Rinsch
Producer: Dickie Jeffares
Lighting Cameraman: John Mathieson
The new Honda car commercial has been made without leaving home.
• This new ad piece takes #StayHome a step further, while showing to the world how an automotive brand can even adapt given the current events.
• To make this possible, Honda UAE together with Memac Ogilvy, Dubai used a Honda Civic miniature car.
Monday 6th April 2020. Since Covid-19 started, the activity of many brands has been significantly altered. One sector that is being affected is automotive. Brands are investing less on traditional advertising, while some are going completely dark. That is why, we felt that automotive brands should adapt as soon as possible.
And how is it possible to create a car commercial when it’s impossible to go outside due to lockdowns? Honda UAE together with Memac Ogilvy Dubai found a way to craft the ad doing everything from home (written, directed, edited and watched), relating it back to #StayHome and using the Honda Civic.
But not a regular Civic. For its new commercial, Trading Enterprises – Honda used a full-scale miniature car. The camera shots managed to fool the eye so that at all times you feel like you're watching a real car commercial.
Throughout this piece we can read: “This might be the first car commercial to be written, directed, edited and watched entirely from home”. A message of adaptation, commitment and encouragement, showing what we can continue to do from home. Closing with "Until we drive again", the Japanese brand sends a message of desire to the world to drive again as soon as possible.
With this piece, Honda UAE demonstrating everything we can still do through what seemed impossible: a car commercial made entirely from home.
CREDITS:
Agency Memac Ogilvy Dubai
Chief Creative Officer / Juggi Ramakrishnan
Creative Director / Jean-Pierre De Villiers
Creative Team / Nicolas Lopez and Fernando Montero
Client Team Lead / Hadi Ballout
Senior Account Manager / Kenneth Monis
Account Manager / Firas Rehimi
Head of Production / Amin Soltani
Director / Amin Soltani
Junior Producer / Ann Vaas
Client
Grant Bowring / Head of Marketing & Brand Operations
Rohit Bedekar / Marketing Communication Executive
Emad Hassan / Digital Marketing Manager
In uncertain times, there’s one thing that remains certain: we are #OneTeam.
Let’s come together in support of the heroes on the front line of the health crisis.
Learn how you can join us and the @American Red Cross at https://www.budweiser.com/OneTeam. AgencyDAVID Miami
